Marketing Campaign Manager-Product Marketing
WFA Digital Insight
TENEX.AI’s Marketing Campaign Manager sits at the crossroads of product storytelling and field execution, a rarity in a startup that blends deep‑tech security with AI‑driven automation. The role demands a marketer who can translate dense detection‑and‑response capabilities into clear, buyer‑focused narratives for CISOs and SOC leaders, then build the multi‑channel programs that actually move the needle. Working directly with the VP of Marketing and product engineers, the candidate will own everything from whitepapers to sales battlecards, ensuring consistency across the brand’s emerging messaging framework. Candidates should be comfortable with both strategic positioning and hands‑on campaign delivery, because TENEX expects you to design, launch, measure, and iterate without a middle‑man.
Job Description
ABOUT TENEX COMPANY
Overview
TENEX is an AI-native, automation-first, built-for-scale Managed Detection and Response (MDR) provider. We are a force multiplier for defenders, helping organizations enhance their cybersecurity posture through advanced threat detection, rapid response, and continuous protection. Our team is composed of industry experts with deep experience in cybersecurity, automation and AI-driven solutions. Backed by leading investors, we are rapidly growing and seeking top talent to join our mission of revolutionizing the AI-Native MDR landscape. We’re a fast growing startup backed by industry experts and top tier investors led by Crosspoint Capital Partners and also backed by Shield Capital, DTCP (formerly Deutsche Telekom Capital Partners), Deepwork Capital, and the Florida Opportunity Fund. Seed round led by Andreessen Horowitz (a16z). As an early employee, you’ll play a meaningful role in defining and building our culture. Get in on the ground floor. We’re a small but well-funded team that just raised a substantial round – joining now comes with limited risk and unlimited upside TENEX.ai http://TENEX.ai delivers fully-agentic, human-led security operations. We are a fast-moving, category-defining company, and marketing sits at the center of how we tell that story to the market. THE ROLE This is a hybrid role for a marketer who can both build the message and run the campaign that carries it. You will own product marketing campaign content end to end, translating technical capabilities into clear, compelling narratives for security to invent and produce all of the assets and programs needed for the campaign, and then work with the team to execute, measure, and continually optimize for outsized results. You will work directly with the VP of Marketing and cross-functional stakeholders across product, sales, and analyst relations. The center of gravity here is content and messaging. We are looking for someone who writes exceptionally well, thinks in terms of buyer journeys and positioning, and can also stand up a multi-channel campaign and report on what it drove. This role suits a marketer who is tired of choosing between strategy and execution and wants to own both. WHAT YOU'LL DO PRODUCT MARKETING & CONTENT - Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders.- Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content - Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature.
- Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set.
- Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework.
- Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field.
- Keep enablement content current as positioning, packaging, and the competitive landscape evolve.
- Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule.
- Build audience segments and persona-based journeys as the foundation for campaign targeting.
- Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time.
- Use marketing automation and analytics tools to manage execution and surface insight.
- Exceptional writing skills, with a portfolio that shows you can turn complex, technical subject matter into clear and compelling narrative.
- Experience building sales enablement content (decks, battlecards, one-pagers) in partnership with sales or enablement teams.
- A working understanding of positioning, messaging frameworks, and buyer journeys, and the judgment to apply them.
- Hands-on experience planning and executing multi-channel campaigns and measuring their impact on pipeline.
- Comfort with marketing automation and analytics platforms (e.g., HubSpot, Marketo, or similar).
- A self-starter who thrives in a fast-paced, ambiguous, build-it-now environment and can own work end to end.
- Bonus: familiarity with security operations, MDR, or the broader cybersecurity landscape.
How to Stand Out
- Highlight any HubSpot campaigns you’ve built, including specific workflows or reporting dashboards, in your resume.
- Bring a short portfolio of content pieces (blogs, whitepapers, battlecards) that showcase your ability to simplify complex tech.
- Prepare a brief case study of a campaign you owned end‑to‑end, focusing on metrics you tracked and optimizations you made.
- Demonstrate familiarity with security buyer personas; reference CISO or SOC leader concerns in your interview answers.
- Ask about the current messaging framework and how the team iterates on it; showing curiosity signals a good cultural fit.
- When negotiating, consider equity and remote‑work allowances alongside base salary, as the role includes startup upside.
- Watch for vague expectations around “undefined metrics”; clarify how success will be measured early in the process.
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