Outreach Specialist (Link Building / Digital PR)
Job Description
About Creative Fabrica
Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.
Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.
Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.
About the role:
We're growing fast, and we want the world to know it. You'll own our blog placement program end to end: building relationships with publishers, agreeing the deals, and getting great articles about our tools live across the sites our audience actually reads. It's part relationship-building, part negotiation, part project management - and you'll see the direct impact of your work as our presence across the web grows month after month.
What you will do:
- Find the right partners - work from curated target lists and identify the publishers who can feature us
- Open the conversation - reach out in a way that gets replies and starts real relationships
- Negotiate the deal - agree on placements and pricing that fit our budget and get the best value
- Brief and guide writers - hand publishers a clear briefing so every article is original, on-message, and high quality
- Drive volume - keep a healthy pipeline moving so placements go live consistently every month
- Track and report - keep everything organized and report clean numbers back to the team
What you will need:
- Outreach experience - you've done cold outreach, partnerships, PR, or link building and you know how to get a reply
- A strong negotiator - you're comfortable talking price and value, and you don't leave money on the table
- Organized and self-driven - you can run a system, follow up relentlessly, and never let a lead slip
- Clear communicator - your written English is sharp and persuasive
- Numbers-minded - you like hitting targets and tracking what's working
- Bonus: familiarity with SEO, domain authority, or AI tools like Studio AI
Nice to have:
- SEO know-how - familiarity with domain authority, link building, or how content ranks
- Outreach tooling - experience with CRM, email-finding, or outreach platforms
- Extra languages - useful for reaching international publishers
Is this you?
Get in touch! We'd love to speak to you.
You can apply by clicking the "Apply now" button.
Creative Fabrica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
How to Stand Out
- Demonstrate mastery of link‑building tools Creative Fabrica uses (e.g., Ahrefs, Moz, SEMrush, Pitchbox or BuzzStream) by including a short case study in your application that shows the exact keywords, outreach templates, and measurable results (e.g., +45 referring domains, 30 % increase in DR) from a recent campaign for a design‑ or craft‑related site.
- Tailor your outreach pitch examples to the creator community: create a mock email sequence that references Creative Fabrica’s AI‑powered design tools (Studio AI suite) and suggests concrete collaboration ideas (guest blog on “AI‑generated fonts for crafters” or a resource roundup of “best free SVGs for Etsy sellers”). Show you understand their audience and can speak their language.
- Highlight remote‑work discipline by attaching a screenshot of your organized outreach dashboard (Google Sheets or Notion) that tracks prospects, follow‑up dates, and KPI snapshots across time zones. Mention tools you use for real‑time collaboration (Slack, Loom, Google Meet) and give a brief anecdote of a successful remote campaign you managed end‑to‑end.
- Provide a portfolio link that includes at least two published Digital PR placements on high‑authority design or craft sites (e.g., Creative Bloq, Design Shack, Etsy Blog). For each placement, list the anchor text, domain authority, and the traffic lift you recorded for the linked page—this lets interviewers verify both content quality and SEO impact.
- When discussing compensation, reference current remote link‑building salary data (e.g., $65‑$85 k base for 2‑3 years experience in the EU/US market) and frame your ask around the value you’ll bring to Creative Fabrica’s growth goals (e.g., “my last campaign generated $12 k in incremental revenue from referral traffic within 3 months”). Prepare a one‑page ROI projection to negotiate confidently.
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