Paid Media Strategist (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something. The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets. This role is listed internally as Senior Account Strategist, Paid Media Roles &

Responsibilities

• Oversee and lead a collection of Paid Media accounts - Serve as direct support to client contacts - Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic - Drive referrals via client relationships and professional network - Build strategies for clients each quarter - Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels - Deeply understand client positioning and unique value propositions - Confirm lead routing is accurate within a CRM - Understand the value of Programmatic campaigns - Responsible for personal productivity and utilization - Work directly with Associate Director to ensure internal and client goals are being achieved - Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer: - 3+ years experience working at a performance/digital marketing agency - Experience working specifically with B2B SaaS/tech clients in an agency setting - Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others - Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager - Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization - Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance - Ability to drive results and measure via OCT - Proven and measurable success with mid-market or enterprise accounts - A unique perspective on how to drive value for SaaS - Ability to translate and articulate strategy and tell stories with data - Equal parts competitive and curious; you’re a true problem solver - You live on the cutting edge of the industry, always looking for opportunities to grow and share - Ability to organize, prioritize and manage multiple projects simultaneously - You’re quality-obsessed and have not lost your soul for advertising - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
• Travel to visit clients approximately once per year, per client or as needed What Success Looks Like: - You encompass our core values through every interaction; internally and externally - Effectively manage approximately five mid-tier and enterprise accounts - Meet and exceed department level OKRs, such as client growth and goal attainment - Build client trust and relationships that create consistent renewals - Cross-sell services that align with client goals and objectives - Clearly communicate results with client point of contact and executives - Exceptional decision making, as it relates to strategic direction for accounts

What we Offer

Requirements

• To stand out in your application, create a sample paid media campaign using Google Ads, Meta Ads, and LinkedIn Ads, and share it as a portfolio piece, demonstrating your ability to align brand and demand across multiple platforms.
• Familiarize yourself with Directive's DiscoverabilityOS methodology and be prepared to discuss how you would apply it in a paid media strategy, showing your understanding of the company's unique approach.
• Develop a strong foundation in GA4 and Google Analytics, and prepare examples of how you've used data to optimize paid media campaigns, as this is a key skill required for the role.
• Prepare to walk the interviewer through your process for setting up and managing programmatic ad campaigns, including how you handle targeting, budgeting, and optimization.
• Create a spreadsheet using Excel that showcases your ability to analyze and visualize paid media data, such as ROI, conversion rates, and customer acquisition costs, and be prepared to discuss your findings and recommendations.
• Research Directive's clients and industries, such as Technology, Industrial, and Services, and be prepared to discuss how you would tailor paid media strategies to meet the unique needs of these verticals, demonstrating your understanding of the company's target markets.