PAID SEARCH SPECIALIST (Google Ads | B2B Lead Generation)
WFA Digital Insight
The Global Talent Co. is looking for a hands‑on Paid Search Specialist who will own the end‑to‑end lifecycle of Google Search campaigns that feed its global candidate pipeline. Unlike generic media roles, this position sits at the intersection of talent acquisition and performance marketing, meaning every optimization directly impacts the quality of marketers the company places with European and North‑American firms. The remit stretches beyond Google Ads to include Meta, LinkedIn and experimental channels such as TikTok, demanding a flexible mindset and a data‑first approach. Candidates will be expected to partner closely with creative teams, translate performance data into actionable insights, and keep the campaigns humming across multiple international markets.
Job Description
PAID SEARCH SPECIALIST (GOOGLE ADS | B2B LEAD GENERATION PART TIME / FULL TIME Check out The Global Talent Co.'s talent network: The Global Talent Co. Network YOUR ROLE We're looking for a hands-on Paid Search Specialist who thrives on building and optimizing Google Ads campaigns that generate high-quality B2B leads across international markets. You'll play a key role in scaling our global candidate acquisition engine by owning high-intent Google Search campaigns while collaborating closely with our Creative and Growth teams to continuously improve performance. If you're passionate about Google Ads, performance marketing, experimentation, and data-driven optimization, we'd love to hear from you. At The Global Talent Co., we connect the world's best marketers with some of the most innovative companies across Europe and North America. In this internal role, you'll help us attract exceptional marketing talent through highly optimized acquisition campaigns. To be successful in this role, you'll have proven hands-on experience running Google Ads (Paid Search) campaigns for B2B businesses across multiple international markets. RESPONSIBILITIES - Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
- Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
- Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.
- Proven experience running B2B paid media campaigns with a strong focus on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences.
- Strong understanding of keyword research, search intent, match types, bidding strategies, and conversion optimization.
- Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs.
- Experience managing Google Ads campaigns end-to-end, from campaign setup through optimization and reporting.
- Experience with Meta Ads and/or LinkedIn Ads.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with Creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
- Experience in Recruitment Marketing or Talent Acquisition Marketing.
- Experience marketing to marketers or other professional B2B audiences.
- Experience building candidate acquisition funnels or talent attraction campaigns.
- Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.
- Experience working with marketing automation platforms and CRM integrations.
- Experience leveraging first-party data and audience segmentation strategies.
- Familiarity with attribution modeling and multi-touch reporting. ABOUT US At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers.
How to Stand Out
- Highlight specific Google Ads case studies in your resume, showing metrics like reduced CPL or improved conversion rates.
- Include a short portfolio link with screenshots of successful search ad copy, keyword maps, and Looker Studio dashboards.
- Prepare to discuss how you would approach keyword research for a multi‑country B2B campaign during the interview.
- Demonstrate familiarity with Meta and LinkedIn ad managers; mentioning any cross‑channel budget optimisation examples helps.
- Ask about the reporting cadence and the tools they use; showing curiosity about their data stack signals a good cultural fit.
- When negotiating, emphasize remote‑work flexibility and professional development funds as key components of the total package.
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