Product Marketing Manager, Startup Segment

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at Stripe, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.

The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Stripe’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.

What you’ll do

As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for Stripe’s startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.

Responsibilities

• Develop messaging and positioning for Stripe’s startup customer segment
• Create campaign-level content, user stories, and sales enablement assets
• Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
• Drive awareness, demand, and product adoption among startup customers and prospects
• Enable Sales teams to articulate the value of Stripe’s products and competitive solutions

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 7+ years of marketing or product experience
• Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
• Experience using data and customer insights to identify opportunities and drive results
• Experience managing complex, interdependent, cross-functional projects
• Ability to learn technical concepts and explain them clearly to nontechnical audiences

Preferred qualifications

• Experience working with or marketing to startup or venture communities

• Highlight specific examples where you turned technical product details into clear business outcomes for a startup audience.
• Include a portfolio piece or case study that showcases a go‑to‑market campaign you built from insight to execution.
• Demonstrate Excel proficiency by mentioning any data‑driven projects or dashboards you created.
• Prepare to discuss how you’ve partnered with product, sales, and marketing teams on cross‑functional initiatives.
• Research Stripe’s recent product launches for startups and reference them in your interview to show genuine interest.
• Ask about the team’s preferred communication tools and remote‑work rhythms to align expectations early.
• When negotiating, focus on equity and professional development resources, as Stripe values long‑term talent growth.