Product Marketing Manager
WFA Digital Insight
The Product Marketing Manager role at Stripe stands out for its broad scope of responsibilities, from shaping product direction to driving launch and commercialization efforts. This position demands a unique blend of strategic thinking, technical acumen, and cross-functional collaboration. What makes this role particularly interesting is the opportunity to work across the entire product lifecycle, partnering closely with various teams such as Product, Engineering, Sales, and Demand Generation. Candidates should be prepared to leverage their product marketing expertise to drive business outcomes and grow product adoption in a rapidly evolving market.
Job Description
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.
We’re seeking a product marketer to drive the end-to-end GTM strategy and execution for Radar. As a Product Marketing Manager, you will shape the product roadmap, own product-level messaging and positioning, create differentiated content for events and presentations, support product launches, and enable sales. Reporting to the Fraud and Risk PMM Lead, you’ll partner with product and sales teams to drive awareness and adoption in a rapidly evolving market.
What you'll do
- Serve as an early strategic partner on new offerings — shaping product direction, defining target segments, and building the GTM foundation (positioning, packaging, pricing narrative) from zero to one.
- Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
- Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
- Create high-impact thought leadership content
- Work closely with product, sales, data science, pricing and cross-functional marketing teams to identify new opportunities to drive awareness, demand, and adoption of our products and build the right marketing strategies
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
Minimum requirements
- 5+ years of product marketing or growth marketing experience at a technology company
- Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
- Track record of working cross-functionally across product, sales, and growth teams to drive business outcomes
How to Stand Out
- Ensure your resume and cover letter highlight your experience with cross-functional teams, including product, sales, and growth teams.
- Be prepared to discuss your experience with product launch planning and execution, as well as your ability to work in a fast-paced environment.
- Familiarize yourself with Stripe's products and services, and be prepared to discuss how you can contribute to the company's mission.
- Develop a strong understanding of product marketing principles, including positioning, messaging, and launch planning.
- Prepare examples of your experience working with data analysis tools, such as Excel, and be prepared to discuss how you have used data to inform marketing strategies.
- Be prepared to discuss your experience working with sales teams, and how you can support sales efforts through effective marketing strategies.
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