Senior Digital Marketing Strategist -Startups/SMB (Remote Canada)

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in. This role is listed internally as Demand Generation Manager About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing. The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management. Roles & Responsibilities - Own the success of SMB clients, across channels - Handle client relationships with poise, confidence, and empathy - Project manage and organize your accounts - Build relationships with your point of contacts - Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies - Strong SaaS background preferred - Skilled at having a large impact in a very specific role - Creative spark for marketing + deep passion for getting results What You Offer - 2+ years of experience in agency-side marketing - 2+ years of experience in performance marketing - Brilliant strategist and a truly T-shaped marketer - World-class project manager who knows how to get things done on time and below cost - Availability to travel - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. What We Offer 🏠 We have a set living wage at Directive 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-JA1

• Develop a strong understanding of the client's business, including their goals, challenges, and target audience, to create tailored marketing strategies that drive exceptional results.
• Stay up-to-date with industry trends, including the latest developments in AI and automation, to continually enhance marketing strategies and operations.
• Build a strong portfolio that showcases your expertise in Paid Media, SEO, and CRO, with examples of successful campaigns and the results you've achieved.
• Prepare to discuss your experience working with startups and SMBs, and how you've helped them drive growth and success through marketing.
• Be ready to walk through your process for analyzing campaign results and providing data-driven insights to inform future marketing strategies.
• Research Directive's DiscoverabilityOS methodology and be prepared to discuss how you think it could be applied to drive success for clients.
• Practice your presentation skills, as you'll be expected to pitch marketing plans and strategies to clients and internal stakeholders.