Senior Manager, Field & Event Marketing

ABOUT MORNING CONSULT Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. This role will be based in our New York, NY or Washington, DC office on a hybrid basis, or remote in San Francisco, CA. Our award-winning, modern, open-concept offices are accessible by public transportation and in close proximity to great restaurants and shopping. Join us in the office for catered lunch on Tuesdays, Wednesdays, and Thursdays, or grab a beverage from the fridge for an impromptu after-work happy hour! ABOUT THE ROLE Morning Consult is hiring a Senior Manager, Field & Event Marketing to build and own the company’s event and field marketing program. This is a new function within a newly structured marketing team led by our Chief Growth Officer, and it is the first dedicated field marketing hire at the company. The right candidate brings two things in equal measure: the operational discipline to execute flawless events intended for an enterprise audience, and the commercial instincts to show strong ROI from experiential marketing investments. This person knows how to select the right trade shows & conferences, build the right presence, brief the right speakers, and ensure that every event investment connects back to pipeline and commercial relationships for our sellers, not just brand awareness alone. Morning Consult’s audience is senior: enterprise decision-makers, financial services executives, and policy-adjacent leaders at global organizations. Our event presence must reflect the quality of our data and the credibility of our brand. This is not a role for someone who books venues and prints lanyards. It is a role for someone who thinks strategically about how Morning Consult shows up in the market — and then makes it happen, perfectly. WHAT YOU’LL BE WORKING ON Event Strategy & Planning - Own Morning Consult’s annual events calendar — evaluating which conferences, trade shows, and industry forums are worth investing in, at what level, and with what goals.

• Develop Morning Consult’s event presence strategy across tiers: sponsored/exhibitor appearances, hosted client dinners and roundtables, speaking placements, and owned flagship events.
• Build a decision framework for event investment that connects event selection to commercial priorities, target accounts, and pipeline goals — and can be presented clearly to the CGO and sales leadership.
• Stay close to the industry calendar across Morning Consult’s key verticals — enterprise, financial services, professional services, and media — to ensure the company is present where its buyers are.

• Manage multiple events simultaneously with precision, maintaining detailed project plans, timelines, and budgets.
• Coordinate pre-event sales and executive briefings, ensuring the right internal stakeholders are prepared and the right client or prospect meetings are scheduled.
• Develop post-event follow-up frameworks in close partnership with the BDR and sales teams, ensuring leads and connections from events are promptly actioned and tracked.
• Build and maintain relationships with key vendors, agencies, and venue partners to ensure quality and cost-efficiency at scale.

• Partner with the Director, Growth Marketing on programmatic out-of-home and digital strategies that amplify Morning Consult’s presence around key events and conference markets.
• Collaborate with the Communications and Content teams to ensure events are amplified through earned media, social coverage, and post-event content.
• Support executive visibility programs — coordinating speaking submissions, panel placements, and keynote opportunities for Morning Consult’s leadership.

• Partner with Revenue Operations to ensure event-sourced leads are properly tracked, attributed, and handed off with the right context.
• Work closely with the Communications team on event PR, speaker announcements, and press opportunities at major conferences.
• Collaborate with the marketing team on event-adjacent content — pre-event campaigns, social amplification, and post-event recaps that extend the life of each activation.

• Demonstrated track record of owning events end-to-end — from strategy and budget through on-site execution and post-event follow-up — at a pace of multiple simultaneous activations.
• Proven ability to connect event investment to commercial outcomes: pipeline sourced, meetings held, account progression.

• Strong project management skills and extraordinary attention to detail. You have managed complex, multi-vendor events without things falling through the cracks.
• Experience working in close partnership with sales teams — understanding their pipeline, their target accounts, and what they need from marketing at events to close business.
• Comfort presenting to and influencing senior stakeholders, including the ability to articulate why certain events are worth the investment and others are not.
• Hands-on experience with at least one event management platform: Splash, Bizzabo, Cvent, or similar.

• Background in or exposure to trade association events, think tank convenings, or professional services industry forums — alongside commercial conversion instincts.
• Experience with programmatic or digital out-of-home tactics for event amplification.
• Familiarity with ABM platforms (6sense, Demandbase) for pre- and post-event account targeting.
• Comfort using AI tools to improve event operations, attendee communication, content creation, and post-event reporting.

• You are commercially minded. You don’t think about events as hospitality. You think about them as a pipeline channel — and you hold them to that standard.
• You are highly organized and deeply reliable.

• You are credible in the room. You can brief a CEO on their speaking slot, talk strategy with a Sales VP, and negotiate a sponsorship contract — all in the same afternoon.
• You understand that Morning Consult’s brand must always feel authoritative and polished.

• Highlight your programmatic event‑marketing expertise by including a one‑page case study in your application that shows how you used tools like Marketo, Salesforce Pardot, and Google Analytics to automate attendee acquisition, achieve a ≥30% cost‑per‑lead reduction, and tie event‑derived insights to Morning Consult’s decision‑intelligence data sets.
• Build a mini‑portfolio of past field campaigns (virtual and in‑person) hosted on a public site (e.g., Notion or personal website) and embed interactive dashboards (Tableau or Power BI) that track RSVP‑to‑pipeline conversion, NPS scores, and post‑event survey sentiment—Morning Consult’s interviewers love data‑driven storytelling.
• During the interview, demonstrate remote collaboration fluency: walk through a recent cross‑functional project where you coordinated product, sales, and ops teams across time zones using Slack, Asana, and Zoom, emphasizing clear communication protocols and the “single source of truth” for event assets.
• Prepare to answer scenario questions on scaling field programs nationally; rehearse a concise framework (e.g., “Define‑Target‑Automate‑Measure”) that aligns with Morning Consult’s AI‑enhanced market research platform, showing how you’d integrate real‑time poll data into live event content to boost engagement.
• When discussing compensation, cite recent Glassdoor and Levels.fyi data for Senior Manager marketing roles in the Bay Area (average base $150‑$165 k + 15‑20% bonus) and negotiate a remote‑work stipend for home‑office equipment; frame the ask around how it will enable you to deliver higher‑impact, data‑rich events for the company.