Senior Manager, Product Marketing

Minty is seeking a Senior Product Marketing Manager leader to define how our products are positioned, messaged, and brought to market across both shopper and ecommerce brand audiences. This important role is AI-native, using AI in all facets of product marketing. An AI-native marketer who doesn't just use AI but treats AI as a core, high-trust collaborator to increase campaign velocity, automate complex GTM workflows, and derive actionable insights faster than humanly possible.

Reporting to the CMO and embedded within the product team, this role will drive go-to-market strategy, product storytelling, and category development for Proactive Commerce.

This is a high-impact role responsible for translating complex, AI-driven products into clear, differentiated narratives that drive adoption, engagement, and growth.

Who We Are

Minty is the AI shopping companion that proactively unleashes savings that matter most for shoppers, creating more loyalty for brands. We help businesses answer shopper questions, prevent lost revenue, and recover missed opportunities — while growing a trusted shopper network through Minty.com.

As the pioneer of Proactive Commerce, Minty serves hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. We proactively deliver savings to shoppers at the moments that matter most — driving stronger loyalty for ecommerce brands.

We move fast, test often, and value curiosity, clarity, and ownership.

Who You Are

You are a product marketing leader who thrives at the intersection of product, strategy, and execution. You’re equally comfortable partnering on product development and leading go-to-market launches and are AI native and use AI and AI agents in every facet of product marketing.

You excel at simplifying complex products into compelling narratives and have experience marketing to both consumer and B2B audiences. You’re collaborative, data-driven, and energized by building clarity in fast-moving, ambiguous environments.

What You Will Do

• Positioning & Messaging: Develop and refine clear, compelling product messaging for Minty’s shopper and eCommerce audiences.
• Go-to-Market Execution: Own and execute product and feature launches, including messaging, assets, channel coordination, and performance tracking.
• Cross-Functional Partnership: Work closely with product, sales, and customer success to bring market insights into development and ensure successful launches.
• Content & Enablement: Create high-impact materials (decks, one-pagers, case studies, web copy) that support sales and marketing efforts.
• Market & Customer Insights: Gather and synthesize competitive intelligence, customer feedback, and data to inform positioning and campaigns.
• Campaign Support & Alignment: Partner with growth, brand, and content teams to ensure consistent messaging across channels.
• Performance & Optimization: Track results and continuously iterate to improve adoption, engagement, and revenue impact.
• Use AI and AI agents in every facet of product marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 5–8 years of experience in product marketing, preferably in consumer tech, ecommerce, or a two-sided platform environment
• Hands-on experience executing go-to-market launches, including building assets, coordinating cross-functional teams, and measuring results
• Experience marketing to both consumer and B2B (brand/merchant) audiences
• Familiarity with marketing automation, AI-powered tools, and CRM platforms (e.g., HubSpot)
• Strong writing and communication skills, with the ability to translate complex products into clear, compelling messaging
• Proven ability to manage multiple projects and drive execution in a fast-paced environment

Desired Skills

• Strong analytical mindset with the ability to translate data into actionable insights
• Experience supporting category creation or emerging product narratives
• Familiarity with browser extensions, mobile apps, or ambient/passive commerce tools
• Background in AI, savings, loyalty, or affiliate marketing products
• Comfortable working quickly and leveraging AI tools to accelerate content creation and iteration
• Highly organized and detail-oriented, with a bias toward action and execution

What We Offer:

The base salary range for this role is $133,000 to $146,000 commensurate with experience. At Minty, we're a performance-driven team — we set ambitious goals, celebrate wins, and believe that outsized results should be rewarded.

We’re a fully remote company hiring in: FL, GA, MA, MD, NC, NH, NJ, OH, PA, SC, TX, VA

Join us and get access to:

• Great benefits - medical, dental, vision and more
• Flexible vacation designed to enable you to be your best
• 401K plan with company match
• Apple products provided to set up your home office
• Peer-to-peer micro bonus environment powered by Bonusly
• Performance appraisal & recognition system powered by 15Five
• Home internet reimbursement

• Show AI‑first GTM frameworks: In your resume and interview, detail a past launch where you integrated AI (e.g., predictive audience segmentation, automated copy generation, or real‑time performance dashboards). Cite the exact tools (e.g., OpenAI API, GPT‑4, custom ML models) and quantify results—speed up launch cycle by X% or lift conversion by Y%—to prove you live the “AI‑native” ethos Minty demands.
• Build a HubSpot‑centric portfolio: Assemble a PDF or public Notion page with 2–3 HubSpot campaign playbooks you owned—include screenshots of the workflow automations, lead‑scoring models, and email‑personalization rules you built. Highlight any custom HubSpot APIs or integrations you coded, and annotate the impact on MQL‑to‑SQL conversion or campaign ROI.
• Excel for AI‑driven insights: Prepare a mini‑case study showing a complex dataset you cleaned, modeled, and visualized in Excel (using Power Query, dynamic arrays, or VBA) to surface go‑to‑market insights. Bring the spreadsheet (or a short video walkthrough) to the interview and be ready to explain your formulas, assumptions, and how the findings guided product positioning.
• Demonstrate cross‑functional storytelling: Minty expects you to partner with product, data, and design. Craft a one‑page “product narrative deck” for a hypothetical AI‑powered feature, mapping buyer personas, value propositions, and a launch timeline. Practice delivering it aloud; interviewers will look for clarity, differentiation, and how you translate technical AI concepts into shopper‑friendly language.
• Negotiate with market‑specific data: Research recent senior product marketing salaries for AI‑focused remote roles (e.g., Glassdoor, Levels.fyi, H1B data). Prepare a salary range anchored to your proven AI‑GTM impact (e.g., “$165k‑$185k base + 15‑20% equity”), and back it with comparable benchmarks and your quantified outcomes. Present this during the offer stage to signal both confidence and market awareness.