Strategic Account Manager
WFA Digital Insight
Workyard’s Strategic Account Manager sits at the intersection of SaaS product expertise and the gritty realities of the U.S. construction sector. The role is limited to the highest‑revenue accounts—roughly the top 150‑200 customers—so the incumbent must become a de‑facto executive advisor, translating day‑to‑day crew management into strategic outcomes. What makes this posting stand out is the blend of autonomy and cross‑functional influence: the manager drives renewals, mid‑cycle upgrades, and new‑account conversions while feeding customer insights back to engineering, sales, and marketing. Candidates should be comfortable navigating both spreadsheet‑heavy analysis (Excel is a core tool) and high‑level stakeholder conversations, because success is measured by both retention rates and net revenue growth across the book.
Job Description
Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either. The Strategic Account Manager is a senior role responsible for managing and growing Workyard's highest-value accounts: the top 150-200 customers by MRR. The role owns the full account relationship, from renewal through expansion, and is measured on retention and net revenue growth across the book. Acting as an executive advisor and the primary point of contact for these accounts, the Strategic Account Manager develops a project-level understanding of how each customer operates and how Workyard supports their goals. The role operates with a high degree of independence and is expected to manage the book with limited day-to-day oversight, bringing the experience needed to run the work without step-by-step direction.
Key Responsibilities
STRATEGIC ACCOUNT OWNERSHIP - Manage relationships with Workyard's top 150-200 accounts, the highest-MRR customers in the business.- Develop project-level knowledge of how each customer operates and where Workyard delivers value for them.
- Build trusted relationships with key stakeholders and serve as the executive advisor for the account.
- Act as the Voice of the Customer within Workyard, surfacing customer needs and feedback to the Engineering, Sales, and Marketing teams, and advocating internally for accounts that need support.
- Identify upsell and cross-sell opportunities and close them at or above forecast.
- Negotiate renewals and drive multi-year agreements.
- Develop external growth opportunities such as referrals, testimonials, case studies, and white papers.
- Midcycle upgrades: Identify accounts ready to expand (additional crews, features, or usage) and build the business case while the value is clear.
- New accounts: Take advantage of the post-implementation value to convert monthly customers to annual, find more upgrade opportunities, and/or get referrals.
- Partner with and mentor other account managers, sharing strategies and best practices.
- Contribute to a collaborative, high-standard team culture consistent with Workyard's CS culture standards.
Qualifications
REQUIRED - Proven track record managing a book of business and meeting retention and expansion targets, ideally in B2B SaaS.- Demonstrated ability to work independently, setting priorities and managing a pipeline with minimal direction.
- Strong executive presence, with the ability to advise senior stakeholders such as owners and VPs.
- Strong commercial instincts, with the ability to identify and close growth opportunities.
- Clear, direct communication skills.
- Experience owning both renewals and expansion within a single role. Benefits Comprehensive benefits including Aetna medical, dental, and vision coverage, Flexible Spending Accounts (FSA), Teladoc virtual care, One Medical membership, Kindbody family-building support, an Employee Assistance Program, 401(k) retirement plan through Empower, and pre-tax commuter benefits (for those based in our San Francisco office).
How to Stand Out
- Highlight concrete examples of how you used Excel to drive account insights or forecast revenue in your resume.
- Prepare a brief case study that shows a past renewal or upsell you led, emphasizing the business impact.
- Demonstrate familiarity with construction workflows; mention any experience with crew management or field‑tech tools.
- During interviews, speak to how you’ve acted as a Voice of the Customer, translating feedback into product changes.
- Research Workyard’s platform beforehand so you can discuss specific features and how they solve client pain points.
- Be ready to discuss your approach to independent pipeline management and prioritization without micromanagement.
- If offered a compensation package, ask about equity, remote stipend, and professional development resources before negotiating.
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