VP of Marketing

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

• SplitMetrics Acquire, a platform for automating and optimizing Apple Ads. 

• SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

• SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

• App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics? 

• For over 11 years, we’ve been at the forefront of the mobile marketing industry, building an ecosystem of market-leading technologies.

• An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform. 

• Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

• Integrated AI into our strategic approach since 2023.

• Effectively collaborate across 20+ countries with a remote-first and supportive culture.

About the role:

We're looking for a strategic and hands-on VP of Marketing to lead marketing at SplitMetrics and help drive the next stage of the company's growth.

In this role, you'll own our marketing strategy across brand, positioning, demand generation, content, and go-to-market execution.

Reporting directly to the CEO and leading a team of 8 across Demand Generation, Content, and Design, you'll partner closely with Product, Sales, Customer Success, and the leadership team to drive awareness, pipeline, and revenue growth.

Why you'll love this role:

• Opportunity to define new positioning and shape the future narrative.

• Launch and scale new GenAI-powered products.

• Significant ownership across brand, demand generation, product marketing, and growth.

• Freedom to build and scale PLG initiatives with substantial room for experimentation and impact.

• Opportunity to implement and scale an AI-first marketing stack.

• Work with some of the world's leading brands and mobile-first companies.

• Collaborate closely with an experienced executive team, including the CEO, CPO, and CRO.

What you'll be doing:

• Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.

• Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.

• Own demand generation and pipeline growth across Mid-Market and Enterprise segments.

• Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives.

• Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.

• Own the website experience, conversion funnels, SEO/AEO strategy, and conversion rate optimization initiatives.

• Lead content strategy, creation, and distribution across the customer journey to support awareness, demand generation, and product adoption.

• Drive PR, thought leadership, industry visibility, events, and strategic partnerships, including relationships with key ecosystem partners.

• Partner closely with Product, Sales, and Customer Success to align growth initiatives and maximize business impact.

• Lead, develop, and scale a high-performing marketing organization.

About you:

• 10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams in high-growth technology companies.

• Strong experience across demand generation, brand, content, and GTM strategy.

• Demonstrated experience leveraging AI to improve marketing effectiveness across demand generation, content, growth, and go-to-market initiatives.

• Experience marketing multi-product platforms or product ecosystems is a strong plus.

• Track record of building marketing programs that drive pipeline and revenue growth.

• Strong analytical mindset, comfortable with metrics, attribution and use of data to improve performance and efficiency.

• Excellent leadership, communication, and stakeholder management skills.

• Fluent written and spoken English (C1+).

What is there for you?

• Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast

• Get Sh*t Done

• Build Together

• Strive for Transparency

• Own What You Do

• Learn + Share = Excel

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

• Showcase a data‑driven GTM playbook: build a concise 2‑page case study (PDF) that details a go‑to‑market strategy you designed, the Excel models you built for sizing, forecasting, and KPI tracking, and the measurable lift (e.g., 30% CAC reduction, 2x pipeline growth) you achieved for a mobile‑first product. Attach this as a portfolio link in your application and reference it in your cover letter.
• Tailor your resume to SplitMetrics’ ecosystem: for each prior role, highlight experience with app store optimization, Apple Ads, or A/B testing tools (e.g., Firebase, SplitMetrics Optimize). Use exact terminology from the job description (e.g., “Apple Ads automation,” “keyword‑level performance modeling”) so ATS and hiring managers instantly see relevance.
• Demonstrate Excel mastery in the interview: prepare a live “budget‑to‑forecast” exercise using a pre‑filled workbook (you can ask for a sample beforehand). Focus on advanced functions—Power Query, dynamic arrays, pivot‑charts, and scenario analysis—to illustrate how you would allocate spend across Acquire, Agency, and Optimize services.
• Emphasize remote leadership competence: reference concrete examples of managing distributed marketing teams across Europe (e.g., weekly async stand‑ups, OKR dashboards in Notion/Asana, cross‑time‑zone launch coordination). Prepare a 5‑minute video or slide deck showing your remote communication workflow and how you maintain alignment on GTM initiatives.
• Negotiate with market data: research the average VP of Marketing compensation for SaaS companies in the EU (e.g., €180‑220k base + 15‑20% performance bonus). In your salary discussion, tie desired total‑comp to specific KPIs you plan to hit (e.g., 25% YoY revenue lift from Apple Ads). Present a brief “impact‑compensation matrix” to demonstrate ROI for the company.