Senior Brand Marketing Manager
WFA Digital Insight
Thatgamecompany’s Senior Brand Marketing Manager role sits at the intersection of narrative design and community stewardship. Unlike a typical brand lead, this position demands a storyteller who can weave the studio’s philosophy—games as a force for good—into every North American touchpoint. The job blends high‑level brand planning with hands‑on execution, from global lifecycle roadmaps to day‑to‑day campaign tweaks for Gen Z and INFP audiences. It also expects a deep empathy for players, acting as the internal advocate for authentic voices while partnering with creators who truly align with the studio’s values. Candidates who thrive on rapid experimentation, data‑driven pivots, and cross‑functional collaboration will find this a uniquely purpose‑driven challenge.
Job Description
Senior Brand Marketing Manager Remote US & Canada Reports to: Head of Brand & North America Marketing About the Role As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager. At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns. This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative. You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special. Key Responsibilities Strategic Brand Planning & NA Execution - Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
- North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
- Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
- Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
- Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base.
- Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.
- Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany.
- Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns. Project Management & Operational Excellence - Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.
- Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams.
- Storytelling Prowess: A proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotion.
- Community Core: A "community-first" mindset with deep empathy for player needs and a commitment to authenticity.
- Market Expertise: Extensive knowledge of the North American gaming landscape and Gen Z audience behavior.
- Agility: A history of innovative thinking and the resilience to learn from failed experiments.
- Project Management: Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail.
- Creative Background: Experience in visual design, copywriting, or video production to help guide internal and external creative teams.
- Passion for the Vision: A deep appreciation for thatgamecompany’s history of creating "softly and loosely" crafted worlds that provide emotional room to breathe.
Perks
- Paid Time Off, Holidays and Two Weeks Winter Break - Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
- Pet Insurance for those who need it too.
- Compassionate leave for employees who needs to take care of their family members - Pre-tax wellness stipend - Pre-tax work from home stipend - Access our savings plan (401K program) with company match - Mental health resources including Headspace membership and Employee Assistance Program (EAP) - Discount portal for everyday goods and services - Employee inclusive and diversity initiatives such as Grow Together - Support for personal professional development We look forward to meeting you!
How to Stand Out
- Highlight any campaigns where you used Adjust to track mobile performance; include specific metrics you influenced.
- Showcase a portfolio that features storytelling‑focused assets, not just standard ad creatives.
- Prepare anecdotes that demonstrate how you advocated for player feedback in past projects.
- Familiarize yourself with the studio’s existing games; referencing their narrative style in interviews shows genuine interest.
- When discussing budget management, speak to how you balanced creative ambition with measurable KPI outcomes.
- Ask about the team’s experimentation workflow; showing curiosity about their "fail fast" culture signals alignment.
- Negotiate for a remote‑work stipend if it isn’t listed, as equipment and internet costs are common for fully remote roles.
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