Senior Marketing Manager
WFA Digital Insight
Vend Park’s Senior Marketing Manager sits at the intersection of content, digital performance, and AI‑driven experimentation. Unlike a typical brand‑centric job, this role blends hands‑on content production with ownership of the website, SEO, paid media, and event strategy—all while partnering directly with the CEO and a fractional head of marketing. The company’s focus on AI‑powered parking infrastructure means the marketer will constantly explore automation tools to accelerate campaign cycles and extract insights from data. Candidates who thrive on cross‑functional collaboration—working with sales, product, and customer success—will find the scope of influence unusually broad for a remote position. Expect a fast‑moving environment where strategic thinking meets daily execution, and where the right mix of analytical rigor and creative curiosity can shape a nascent PropTech brand.
Job Description
DRIVE THE MARKETING ENGINE BEHIND ONE OF CRE'S FASTEST GROWING TECHNOLOGY COMPANIES We're looking for a highly motivated Marketing Manager to help scale Vend's brand and demand generation efforts. This role will work alongside our current fractional head of marketing and directly with our CEO. You'll own and execute marketing initiatives across content, digital marketing, events, account-based marketing, and sales enablement. This is a highly visible role where you'll work cross-functionally with Sales, Operations, Product, and Customer Success to drive measurable business growth. The ideal candidate is equal parts strategic thinker and hands-on executor. You're curious, organized, metrics-driven, and constantly looking for new ways—including AI—to create better marketing outcomes, move faster, and operate more efficiently. JOIN A TEAM THAT’S REIMAGINING HOW THE WORLD PARKS At Vend Park, we’re building more than technology; we’re building the AI-powered digital infrastructure of the built world. Our team is rewriting how commercial real estate owners manage and monetize parking, using automation, data, and agentic AI to simplify operations and unlock new revenue. But what makes Vend special isn’t just what we build; it’s how we build it. We’re a fast-growing, collaborative team where ideas move quickly, people take ownership, and innovation happens every day. Whether you’re designing software, managing properties, or helping customers succeed, your work will have a visible impact on real assets, real people, and real cities. In just 24 months, we’ve scaled to 23 cities and partnered with some of the most forward-thinking property owners in the country, including global real estate leaders like Nuveen, Jamestown, and Federal Realty, to redefine how parking assets are managed, operated, and valued. Here, you’ll find a culture that balances ambition with empathy, one that pushes for excellence while valuing flexibility, balance, and belonging. WHAT YOU’LL DO OWN VEND'S CONTENT ENGINE. Create and manage high-impact content across blogs, customer stories, social media, email campaigns, landing pages, sales enablement materials, presentations, and other marketing assets that educate prospects, strengthen Vend's brand, and support revenue growth. LEAD OUR DIGITAL MARKETING PROGRAMS. Manage Vend's website strategy, SEO, paid digital campaigns, analytics, and conversion optimization. Partner with and manage our external web development and SEO agencies to ensure projects are delivered on time and aligned with business objectives. PLAN MEMORABLE CUSTOMER AND INDUSTRY EVENTS. Coordinate trade shows, speaking engagements, executive events, customer experiences, property showcases, webinars, and field marketing programs that strengthen relationships, elevate Vend's industry presence, and generate pipeline. PARTNER WITH SALES TO DRIVE ACCOUNT-BASED MARKETING. Develop targeted campaigns, personalized content, and sales enablement resources that help our revenue team engage strategic accounts and accelerate opportunities through the funnel. BRING A BALANCE OF SHARP MARKETING INSTINCTS WITH AI FLUENCY. Continuously identify opportunities to leverage AI tools and automation to create content faster, improve campaign performance, streamline workflows, uncover insights, and help Vend build one of the most modern marketing organizations in commercial real estate. WHAT YOU’LL BRING - 4–7+ years of B2B marketing experience, preferably in SaaS, PropTech, commercial real estate, or another high-growth technology company.
- Experience managing content marketing, websites, SEO, digital advertising, events, and cross-functional marketing campaigns, including coordinating external agency partners.
- A strong analytical mindset with experience measuring marketing performance, using data to optimize campaigns, and translating metrics into actionable insights.
- Demonstrated experience incorporating AI into day-to-day marketing execution, with a passion for exploring emerging tools that improve quality, efficiency, and scalability.
- Outstanding writing, communication, and project management skills with exceptional attention to detail.
- A self-starter who thrives in a fast-paced, evolving environment, manages multiple priorities with ease, and enjoys taking ownership from concept through execution.
How to Stand Out
- Highlight specific Excel dashboards or data‑analysis projects you’ve built in your resume; the role emphasizes strong analytical skills.
- Include a short portfolio of content pieces (blogs, case studies, email campaigns) that show measurable results.
- Mention any AI or automation tools you’ve used—ChatGPT, Jasper, or workflow platforms—since the team values AI fluency.
- Prepare to discuss how you’ve coordinated with external agencies, detailing communication cadence and project outcomes.
- When interviewing, be ready to walk through a recent ABM campaign, focusing on targeting, personalization, and conversion metrics.
- Research Vend Park’s product and recent press releases; referencing their AI‑powered parking platform shows genuine interest.
- Negotiate by asking about equity, remote‑work stipend, and professional‑development budget if the base salary range isn’t disclosed.
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