Brand Intern-Vietnam
WFA Digital Insight
Thatgamecompany’s Brand Intern position offers a rare blend of strategic support and hands‑on community work within a globally recognized studio. Interns dive into market data and competitor insights, then translate those findings into localized messaging that resonates with Vietnamese players. The role also bridges online and offline campaign execution, giving a full‑cycle view of how brand initiatives roll out across platforms. What sets this internship apart is the direct involvement with creator communities, where interns help identify and nurture emerging talent. Fluency in Chinese and English is essential, as is a genuine passion for Sky: Children of the Light and familiarity with platforms like TikTok and Discord. Candidates should be ready for a three‑month commitment and a fast‑paced, collaborative environment.
Job Description
Job Description：
Brand Strategy Support
Assist in collecting and organizing market data and competitor information, and support the team in setting brand goals and evaluating the effectiveness of marketing campaigns.
Localized Content Research
Help research player preferences and regional cultures, sort out core selling points, and support the localization and optimization of brand communication content.
Integrated Marketing Campaign Execution
Assist the team in implementing online and offline marketing activities, and compile and analyze post-campaign review materials.
Creator Community Operation Support
Maintain and expand the creator base within the content ecosystem, and continuously discover and cultivate high-quality creators.
Job Requirements
Able to complete an internship for 3 consecutive months or longer with a minimum of 4 working days per week. Long-term internships are preferred.
Proficient in both Chinese and English, with solid communication skills to interact with creators effectively.
Enthusiastic about games, with in-depth knowledge and rich experience of Sky: Children of the Light, and a good understanding of the game's user group.
Familiar with international user communities and social media platforms; experienced with the gaming content ecosystem of at least 1 to 2 platforms, including but not limited to TikTok, Instagram, Facebook, YouTube and Discord.
Proactive, responsible and responsive to assigned tasks, capable of delivering high-quality work as required.
How to Stand Out
- Prepare a short video or portfolio piece that shows how you would localize a brand asset for the Vietnamese market.
- Highlight any experience you have with both Chinese and English communication, especially in community settings.
- Familiarize yourself with Sky: Children of the Light’s lore and community trends before the interview.
- Demonstrate concrete examples of past work on TikTok, Discord, or similar platforms, focusing on creator collaborations.
- Ask about the intern’s expected deliverables for the three‑month period to show forward‑thinking planning.
- Mention any tools you use for data collection and analysis to illustrate your methodological approach.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.