Growth Marketing Lead - Amazon
WFA Digital Insight
Trafilea’s Growth Marketing Lead for Amazon is more than a marketplace manager; the role is framed as a mini‑CEO for a portfolio of its own DTC brands. Candidates will be accountable for both top‑line revenue and bottom‑line margins, juggling everything from paid‑search tactics to organic keyword strategy and conversion optimisation on product detail pages. The position sits at the crossroads of advertising, supply‑chain, finance and creative teams, so strong cross‑functional collaboration is essential. Because Trafilea builds its brands in‑house rather than servicing clients, the impact of each decision is visible in real‑time sales data, giving high‑performers a clear path to demonstrate results and influence senior leadership.
Job Description
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
We're looking for a Growth Marketing Lead, Amazon to own profitable growth across our Amazon business. This is not a traditional marketplace management role. You will operate as the business owner for a portfolio of brands, products, and countries, driving revenue growth, profitability, organic ranking, advertising performance, conversion optimization, promotional strategy, and marketplace health.
You'll work cross-functionally with Advertising, Supply Chain, Demand Planning, Creative, BI, Finance, Customer Care, and Amazon support teams to identify growth opportunities, remove blockers, and scale performance.
Own the growth, profitability, and performance of assigned Amazon brands and product portfolios.
Develop and execute growth strategies across Amazon Advertising, organic ranking, promotions, and conversion optimization.
Lead product-level business planning, identifying opportunities to scale revenue while protecting margins.
Drive Amazon PPC strategy and manage external agencies to ensure execution aligns with business objectives.
Improve product visibility, organic ranking, and non-branded sales through data-driven keyword and content strategies.
Partner with Creative teams to optimize PDPs, customer experience, and conversion performance.
Lead promotional planning, pricing initiatives, and marketplace growth programs.
Monitor marketplace health, proactively identifying and resolving issues that could impact revenue or profitability.
Collaborate with Supply Chain, Demand Planning, Finance, BI, and Customer Care teams to support sustainable growth.
Build scalable processes, reporting frameworks, and operating rhythms that improve execution and decision-making.
Translate data into actionable insights and present business recommendations to senior leadership.
Identify automation and AI opportunities that improve efficiency and accelerate growth.
5+ years managing Amazon marketplace businesses.
Strong grasp of PPC, TACOS, ACOS, CVR, AOV, BSR, organic ranking, and contribution margin.
Proven ability to diagnose product-level performance and spot growth opportunities.
Experience managing agencies and external partners.
Strong analytical and commercial decision-making skills.
Advanced proficiency with spreadsheets, dashboards, and performance reporting.
Excellent project and stakeholder management.
Strong written and verbal communication.
Thrives in a fast-paced, highly accountable environment.
How to Stand Out
- Highlight concrete examples of Amazon PPC campaigns you’ve built, including the metrics you improved (e.g., ACOS, TACOS, CVR).
- Prepare a short case study that walks through how you identified a growth opportunity on Amazon and the steps you took to execute it.
- Familiarise yourself with Trafilea’s brand portfolio; mentioning specific brands shows genuine interest.
- Demonstrate Excel mastery by sharing a complex spreadsheet or dashboard you’ve built during the interview.
- Ask about the current automation stack and be ready to suggest AI‑driven ideas that could fit their workflow.
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