Head of Agent Relationships - Asia
WFA Digital Insight
The Head of Agent Relationships – Asia sits at the strategic crossroads of education consulting and high‑touch B2B sales. Testbusters, fresh from its 2023 acquisition of UniAdmissions, is betting on a hands‑on leader who can turn a largely untapped Asian agent network into a reliable revenue engine. What sets this role apart is the full‑cycle ownership—from mapping prospects in China to closing deals and nurturing long‑term partnerships—combined with direct access to the Managing Director. Candidates should be ready to navigate cultural nuances, lead webinars, and translate agent needs into concrete sales outcomes, all while operating remotely from the UK.
Job Description
The company UniAdmissions ( www.uniadmissions.co.uk ) is a leading provider of premium educational services and the world’s foremost Oxbridge admissions consultancy. In 2024, 67% of our students secured Oxbridge offers, compared to a national average of 18%. We are at the forefront of a new generation of educational support, combining academic excellence with a highly personalised approach. In 2023, UniAdmissions became part of the Testbusters group, a fast-growing international education and EdTech scale-up. Together, we are building a group that brings together excellence, accessibility, and innovation across multiple markets. ]]> The role As Head of Agent Relationships – Asia, you will report directly to the Managing Director and lead our partnerships with education agents across Asia, with a particular focus on the China market — turning potential leads into valued, long-term relationships and hitting your sales targets consistently. You will take charge of this high-potential, underdeveloped area of our business: expanding our network of trusted agents, refining partnership strategy, and owning the full B2B sales cycle from first contact through to closing and account growth. This is a hands-on role with a clear mandate to build and scale our Asia agent network over the next 12–24 months. We are looking for a commercially driven, ambitious individual with strong relationship-building skills and a bias for action. You will represent the business externally, lead partner conversations across time zones and cultures, and ensure we consistently convert opportunities into long-term, high-value relationships. In this role you will be involved in all aspects of our B2B business, dealing with agents, strategic partners and much more: Take ownership of our agent business across Asia — creating and implementing the strategy for this area, with a focus on China. Take full accountability for achieving and exceeding your quarterly and annual sales targets. Map out, prospect, and close new agents and partnership opportunities to expand our network. Deal with inbound B2B enquiries and convert them into paying clients. Tailor pitches to address the needs of agent and corporate partners. Host webinars for agents. Carry out consultations with students who come through these agents. Prepare quotes and proposals for prospective students. Manage the entire sales cycle, including negotiations, and build long-term client relationships. Follow up with leads to ensure you consistently meet your sales quota. Attend weekly sales coaching sessions and receive formal training. Collaborate with the Programme Managers to ensure all business clients receive exceptional service. ]]> What we are looking for Must have A degree from a UK university in any discipline. Good knowledge of the Chinese and/or wider Asian education/agent market. Fluency in Mandarin and English (written and spoken). Demonstrable experience in a sales or partnership development role, ideally in a B2B or education setting. Commercial mindset with clear ownership of targets and revenue outcomes. Analytical approach, comfortable using CRM systems and sales data Strong collaboration skills and willingness to challenge constructively Familiarity with UK higher education and admissions processes Nice to have An existing network of education agents in China or Asia. Experience in education, tutoring, EdTech, or similar service-based sectors. Experience scaling or managing a partnerships function. Experience in high-ticket or consultative sales. Familiarity with UK higher education and admissions processes. Degree from Oxford or Cambridge (advantageous, not required). ]]> What we offer Growth and progression — This role offers a clear path to senior leadership. As the Asia function scales, there is potential to grow into a broader regional commercial role. You will initially operate in a highly hands-on capacity while building a more structured network. Compensation — Base
Salary
£45,000 , plus an uncapped, performance-related bonus tied to sales. Working structure — Full-time, two-year fixed-term role. Primarily remote, with in-person company training days approximately once per month. Travel across Asia (particularly China) as required. ]]> Recruitment process Following initial screening and interviews, candidates will be asked to complete an assessment. This will be followed by a two-stageInterview Process
Preliminary interview Advanced interview focused on practical execution, including a business case presentation to senior leadership Values and Behaviours interview, focused on alignment and ways of working ]]>How to Stand Out
- Prepare a concise portfolio showing past B2B partnership wins, especially any work with Asian or education‑focused clients.
- Demonstrate Mandarin proficiency in your application and be ready to converse in Mandarin during interviews.
- Highlight any experience with CRM platforms; bring metrics that illustrate how you met sales targets.
- Research Testbusters' current agent network and propose a brief, data‑driven idea for expanding into a new Asian market.
- When discussing compensation, reference the base salary range and ask about performance bonus structures.
- Watch for vague statements about “remote work” that lack details on equipment or stipend; clarify these before accepting.
- Emphasise cultural adaptability and past success managing cross‑time‑zone collaborations.
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