Lead Product Designer - Alt
WFA Digital Insight
Alt is tackling a niche yet passionate segment of the collectible world, building a full‑stack marketplace where users can buy, sell, vault and finance trading cards. The Lead Product Designer will sit at the intersection of finance‑grade security and consumer‑grade delight, translating complex asset‑management workflows into intuitive screens. What makes this role distinct is the focus on real‑time pricing engines and the "Alt Value" that underpins every transaction – a design challenge that blends data‑intensive interfaces with brand‑level polish. Reporting into the product leadership team, the designer will mentor a small squad of UI/UX talent while collaborating closely with engineers, product managers, and the finance group. Candidates who thrive on shaping high‑stakes, data‑rich products will find the scope both demanding and rewarding.
Job Description
Alt Logo [data:image/png;base64,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] LEAD PRODUCT DESIGNER — MARKETPLACE Alt http://alt.xyz/is unlocking the value of alternative assets, starting with the $5B trading-card market. Collectors use Alt to buy, sell, vault, and finance their cards in one place. We’re backed by leaders from Stripe, Coinbase, Seven Seven Six, and pro athletes like Tom Brady and Giannis Antetokounmpo. Our next frontier is real-time pricing at scale, the Alt Value powering every trade, loan, and product on the platform. WHAT WE’RE LOOKING FOR: As a Lead Product Designer at Alt, you will shape the core platform and create seamless, delightful experiences for people researching, managing, insuring, and leveraging their alternative-asset portfolios. As one of the early members of the Design team, you’ll have outsized influence on the product, brand, culture, and trajectory of the company. THE IMPACT YOU’LL MAKE: - Drive user-centric thinking: Bring a high-craft, systems-oriented approach to problem-solving, experimentation, and raising the bar for simplicity, clarity, and usefulness across the company.
- Navigate ambiguity: Break down open-ended problems, ruthlessly prioritize for impact, and align cross-functional teams around the path forward.
- Operate across altitudes: Work on loosely defined concepts as well as tightly scoped, tactical deliverables with equal skill.
- Turn insight into action: Conduct research, synthesize findings, and translate them into clear design directions.
- Elevate the craft: Lead and participate in design reviews, provide clear and actionable feedback, and contribute to a culture of high standards by showing through doing.
- Champion AI-first design: Design for and with LLMs, automation, and context-aware systems.
- Collaborate deeply: Partner closely with Product, Engineering, Sales, and other stakeholders to understand constraints, align on requirements, and deliver thoughtful, creative solutions.
- Grow the Design System: Spend ~20% of your time evolving and maintaining the Alt Design System, and 80% designing core features across the product.
What you Bring
- 8+ years of product design experience - 5+ years of experience at a senior or higher role - Deep expertise across UI, interaction, visual design, and content—with a strong track record of shipping high-quality work in fast-paced environments - Demonstrated ability to collaborate with Product and Engineering, and to clearly articulate complex design decisions to diverse audiences - Mastery of Figma, animation, UX research methods, prototyping, and running/participating in design reviews - Experience designing AI-powered tools, agent interfaces, or prototyping workflows; comfort using AI tools daily and designing with an AI-first mindset - Portfolio showcasing strong design craft, process depth, and strategic thinking - High curiosity, a growth mindset, and the ability to adapt quickly in a fast-moving, high-ambiguity environment - Background in early-stage, design-centric, or deep-tech startups -
Nice-to-have
Marketplace/fintech background, personal collecting/investing/ experience - We value candidates that bring a range of experience from different industries and a variety of creative influences. If you’re a alternative asset investor or collector yourself and can bring first-hand experience and empathy for the hobby, tell us your story! WHAT YOU’LL GET FROM US: - A seat at the table to help shape the future of Alt and the alternative asset space - Autonomy and ownership on projects that matter - $100/month work-from-home stipend - $200/month wellness stipend - WeWork office stipend - 401(k) retirement benefits - Flexible vacation policy - Generous paid parental leave - Competitive healthcare benefits, including HSA, for you and your dependent(s)Compensation
$165,000 - $190,000How to Stand Out
- Highlight any fintech or marketplace projects in your portfolio, emphasizing how you visualized complex data.
- Prepare a case study that walks through your process from research to final handoff, focusing on real‑time pricing or financial dashboards.
- Familiarize yourself with Alt’s core product (the trading‑card marketplace) before the interview; note any usability quirks you’d improve.
- Showcase your ability to work asynchronously by sharing examples of remote collaboration tools you’ve used.
- When discussing salary, reference the typical remote senior design compensation range and be ready to negotiate equity as part of the package.
- Look for red flags such as vague timelines for design decisions or lack of clear design system ownership during the interview.
- Bring thoughtful questions about how the design team interfaces with engineering and product to ensure you’ll have the influence you need.
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