Staff Product Designer, Family Experience

A Place for Mom is building the future of senior care, and design is central to how families, caregivers, providers, and APFM teams navigate that experience. We are looking for a Lead Product Designer to own product design for Consumer Experience and help us turn emotionally complex care decisions into clear, trustworthy, high-quality product experiences. APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey. This role is for someone who is curious about where product design is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing judgment, craft, accessibility, ethics, or deep user understanding. You will partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to shape consumer journeys that help families understand their options, build confidence, and take the next best step in a high-stakes senior care decision.

Who you are

What you Will Do

• Translate emotionally complex, information-heavy senior care decisions into intuitive workflows that help families move forward with confidence.
• Partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.
• Design for trust, clarity, accessibility, speed, and usability across moments where families need accurate information and confident next steps.

• Identify high-leverage opportunities where better consumer experiences can improve family outcomes, provider outcomes, and business performance.
• Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.
• Help teams understand not only what should ship, but why it matters.

• Help distinguish consumer-specific design needs from reusable marketplace and design-system patterns.
• Contribute to shared foundations, including interaction patterns, information architecture, accessibility, UX writing, content quality, and craft standards.
• Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.

• Experiment with AI tools to explore product directions, prototype consumer journeys, synthesize inputs, pressure-test assumptions, and improve the speed and quality of design work.
• Help the team understand where AI meaningfully improves the consumer experience, and where human judgment, trust, accessibility, and clarity matter more.
• Share what you are learning with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and design partners so the team gets better together.

Qualifications

• 7+ years of product design experience on complex consumer web, marketplace, healthcare, search, lead-generation, ecommerce, SaaS, CRM, internal-tool, or operations-facing products.
• Strong portfolio showing end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised the quality bar across multiple workstreams.
• Excellent interaction design, systems thinking, information architecture, UX writing judgment, and product judgment.
• Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process.
• Ability to explain not just what you designed, but how you used evidence, tools, prototypes, constraints, and judgment to make better decisions.
• Experience working in fast-moving, ambiguous environments where ownership, pragmatism, and cross-functional trust matter.
• Strong Figma skills and the ability to communicate design intent through flows, prototypes, specs, and crisp design storytelling.
• Comfort partnering deeply with Product Managers, Engineers, Researchers, Marketing, Analytics, operational stakeholders, Sales, and senior leaders to align teams around clear design direction.

Compensation

• Base

Salary

Benefits

• 401(k) plus match - Dental insurance - Health insurance - Vision Insurance - Paid Time Off #LI-LP1 #LI-REMOTE About A Place for Mom A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

• Highlight any experience designing for emotionally charged, health‑related contexts (e.g., senior care, caregiving platforms, telehealth). In your resume and portfolio, include case studies that show how you turned complex, sensitive user journeys into clear, trustworthy interfaces, emphasizing empathy research, accessibility, and compliance considerations.
• Build a mini‑project that uses Excel to visualize user research data or care‑placement metrics (e.g., churn rates, satisfaction scores). Show how you transform raw spreadsheets into actionable design insights and dashboards, and be ready to walk interviewers through your process and the impact on product decisions.
• Tailor your portfolio to the “family vs. provider” dual‑audience model. Include separate sections or comparative screens that illustrate how you address the distinct needs of each user group, and annotate each piece with the specific problem, hypothesis, design solution, and measurable outcomes (e.g., reduced decision time by X %).
• Prepare a brief, 5‑minute presentation on a future‑focused design trend relevant to senior care (e.g., AI‑driven care matching, voice‑first interfaces, or empathetic micro‑interactions). Demonstrate curiosity about emerging tools, but also tie the idea back to practical implementation using the current tech stack at A Place for Mom.
• When discussing compensation, research remote senior‑level design salaries at health‑tech companies (e.g., range $150k‑$190k base plus equity). Bring a data‑driven salary range sheet (Excel) that aligns with your experience level, the cost‑of‑living flexibility of remote work, and the value you’ll add to the consumer‑experience team. Use it to negotiate a package that includes a performance‑based bonus tied to key product metrics you’ll help improve.