Manager/Director of Product Marketing

We are building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you. ABOUT THE ROLE *Preferable to have someone near one of our offices in NYC or San Francisco, but open to hiring around the world for the right candidate. Runway Creative is an all-in-one platform giving creators and businesses endless ways to generate and edit video, images, and audio. Our user base spans across professional creatives, as well as business owners and enterprise marketing and merchandising teams that come to Runway to generate videos, ads and other content to promote their products and services. We're hiring a product marketing leader for Runway Creative, leading our audience growth across both self-serve and enterprise. This is not a top-of-funnel-only brand or “launch” role. You'll own the segment, from how we acquire users, to how they activate and convert in-product, to how self-serve teams expand into enterprise relationships. You'll start deeply hands-on as the primary PMM for Creative, and build a team over time as the function scales. This is a builder's role. You'll be defining the discipline, working shoulder-to-shoulder with product, creative, marketing and growth; you'll be measured on the growth of the business (not just on assets shipped or messaging consistency). WHAT YOU'LL DO - Own the segment. Define Runway Creative's audiences: who they are, the jobs they hire Runway for, how they differ across self-serve and enterprise. Ground audiences in hands on customer research, win/loss details, and usage analysis. Turn these insights into a point of view that product and leadership actually build against.

• Own positioning and messaging for Creative.

Define how Runway Creative is positioned across its audiences and motions, from individual creators to marketing teams to enterprise buyers. Make the story sharp, consistent, and reflective of Runway's ambitious brand, and make sure a professional buyer recognizes themselves in it.

• Drive acquisition and conversion, not just awareness.

Partner with growth to move the funnel that matters for this segment: acquisition channels and targeting that find more of these users, and the in-product activation, upgrade, and expansion mechanics that convert and retain them. You're comfortable owning metrics and running experiments, not just producing the narrative around them.

• Lead pricing and packaging.

Co-own with product, finance, and growth how Runway Creative is packaged and priced across individuals, teams, and enterprise. Lead from first-hand experience developing winning pricing and packaging in a PLG setting.

• Drive competitive intelligence and response. Track and deeply understand the key players across the AI creative tools market.

Turn your market understanding into a living point of view on where we win, where we're exposed, and how we respond, and make it legible to product and leadership.

• Partner on enablement. Stand up enablement that fits both motions — in-product surfaces, onboarding, and lifecycle for self-serve; current, credible messaging and proof points for sales and partnerships on the enterprise side (in partnership with a sales enablement team).
• Build the team.

Start as the primary hands-on driver for creative tools marketing, then hire and lead a team as the function grows. You’ll raise the bar on craft and speed as you scale. WHAT WE'RE LOOKING FOR - 7+ years in product marketing, including time leading PMM for a winning PLG product at meaningful scale. You’ll bring a track record of work that moved business metrics — acquisition, conversion, or revenue — not just launches that shipped.

• Segment and growth fluency.

You've defined an audience or segment and built a go-to-market around it. You understand self-serve / product-led growth mechanics and are comfortable being measured on funnel outcomes (activation, conversion, expansion), partnering closely with growth and product to move them.

• Pricing and packaging experience. You've shaped how a product is packaged and priced across individual and team/enterprise tiers, and you understand the tradeoffs a self-serve-to-enterprise motion creates.
• Exceptional positioning and narrative craft.

You can take research concepts and technical products and make them land for a discerning, professional audience. You create sharp positioning, ad creative, and launch stories (and you can write them yourself).

• You thrive in an environment with rapid pace and a high accountability culture. You move very fast, make decisions with incomplete information, and instinctively gravitate toward shipping today (not writing docs for tomorrow).
• Sharp competitive instincts.

You track markets closely, form a real point of view on where to win, and translate it into product and messaging decisions.

• Excellent written and verbal communication. You confidently assess the state of the business, call out challenges, and articulate your plans to solve them. Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team.

Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide. There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range. Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates. WORKING AT RUNWAY Great things come from great teams. https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway We’d love to hear from you. We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply. More about Runway - Universal World Simulator https://runwayml.com/world-simulator.html - GWM-1 https://runwayml.com/research/introducing-runway-gwm-1 - Gen-4.5 https://runwayml.com/research/introducing-runway-gen-4.5 - General World Models https://runwayml.com/research/introducing-general-world-models - Robotics SDK https://runwayml.com/research/introducing-runway-gwm-1#robotics-section - Conversational Real-time Agents https://runwayml.com/research/introducing-runway-gwm-1#avatars-section - Runway Studios https://runwayml.com/studios We're excited to be recognized as a best place to work: Crain's https://www.crainsnewyork.com/awards/best-places-work-2023 | InHerSight https://www.inhersight.com/companies/best/city/new-york-city-ny | BuiltIn NYC https://builtin.com/awards/new-york-city/2024/best-places-to-work | INC https://www.inc.com/best-workplaces/2024