Marketing Operations Manager
WFA Digital Insight
Viz.ai’s Marketing Operations Manager sits at the crossroads of data, technology, and the fast‑moving world of AI‑driven healthcare. The role isn’t a generic ops slot; it demands hands‑on stewardship of lead scoring, audience segmentation, and a tech stack that includes Pardot, Salesforce, and a suite of AI enrichment tools. Candidates will be tasked with turning raw event and campaign data into clean, actionable insights that directly influence pipeline growth. Because Viz.ai’s platform powers care pathways in 2,000 hospitals, the accuracy of marketing data has real‑world consequences for clinicians and patients alike. Expect a collaborative environment where RevOps, sales, and product teams constantly iterate on lead quality and automation. Success is measured by tighter SLAs, cleaner databases, and dashboards that truly reflect campaign impact.
Job Description
ABOUT VIZ.AI Viz.ai is the leader in building and deploying AI-powered Care Pathways and helping doctors do their work. The Viz Platform is deployed in 2,000 hospitals across the United States and trusted by many of the leading life sciences companies. The platform uniquely combines real-time, multimodal clinical data with deep clinician engagement to detect disease earlier, coordinate care teams, and help ensure patients receive the right treatment faster. Viz.ai was the first company to be awarded CMS reimbursement for AI and is ranked the #1 Healthcare AI Platform by hospitals and health systems in the Black Book Research survey. For more information, visit Viz.ai.
The Role
As a Marketing Operations Manager, you'll play a crucial role in maximizing the impact of our marketing efforts by managing key systems, segmentation, data, and the lead management process. You’ll ensure leads and campaign responses are processed efficiently, marketing data is accurate and actionable, and the marketing tech stack is optimized to support pipeline growth. If you're the kind of person who sees a manual process and immediately starts sketching a better one, embraces AI tools and automation as a force multiplier and brings a strong blend of operations, project management, technical, and analytical experience, we want to hear from you. YOU WILL: - Own the lead management process including scoring, MQL lifecycle and follow-up SLAs. Partner with marketing, sales, sales ops and rev ops to monitor lead quality and optimize conversion.- Design & maintain audience segmentation frameworks to power campaigns. Process event and campaign lists, use AI and enrichment tools to identify ICP contacts, and continuously refine audiences based on performance data, sales feedback, and business priorities.
- Maintain campaign data integrity, ensuring campaign responses, attribution and lead disposition data is captured cleanly and consistently.
- Administer and optimize the marketing tech stack (Pardot, Salesforce, website chat, ZoomInfo, LinkedIn Sales Navigator), driving utilization and partnering with vendors on new capabilities and best practices.
- Leverage AI tools and agents to streamline workflows, improve productivity, and enhance the quality and speed of marketing operations.
- Dashboards are monitored regularly, with campaign performance, attribution and pipeline contribution tracked and trusted and positive momentum shared regularly.
- The marketing database is clean, enriched, and aligned to ICP criteria, with new contacts processed accurately and efficiently.
- Segmentation is maintained and automated so the right audience receives the right message at the right time.
- The marketing technology stack is optimized, well adopted and supporting campaigns.
- Processes are documented, scalable, and proactively improved as business needs evolve.
- Demonstrated ability to manage multiple projects and priorities while maintaining strong attention to detail and execution quality.
- A proactive, self-directed approach to problem solving, with the ability to quickly understand business context and apply learnings across initiatives.
- Experience using AI tools, automation platforms, and modern productivity technologies to improve efficiency and scale operational processes.
- Strong analytical, organizational, and communication skills, with the ability to collaborate effectively across Marketing, Sales, and Revenue Operations.
- A collaborative team player who takes ownership, follows through, and contributes positively to a fast-paced environment.
- If you are looking to make an impact, we are mission-driven and are making a difference in peoples’ lives every day.
- If you want to be a part of an amazing team , our people are the heart of everything we do.
- If you are a self-starter and naturally motivated, our work is driven by curiosity, innovation and team collaboration which allows us to leverage our skills immeasurably.
How to Stand Out
- Highlight concrete examples where you built or refined lead scoring models, especially using Salesforce or Pardot.
- Include a brief portfolio of dashboards or reports you’ve created; visual proof of data‑driven impact stands out.
- Mention any AI or automation tools (e.g., Zapier, Python scripts, AI agents) you’ve integrated into marketing workflows.
- Prepare to discuss how you’ve improved data quality or reduced SLA breach rates in previous roles.
- During interviews, ask about the current segmentation framework and how success is measured; it shows strategic interest.
- If salary isn’t disclosed, research typical ranges for remote Marketing Ops managers in SaaS and be ready to negotiate based on total compensation, including equity.
- Watch for vague answers about stack adoption; a clear roadmap for tool utilization indicates a mature operations environment.
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