Omnichannel Lead, Americas Consumer and Provider

The Omnichannel Activation Lead, Americas Consumer and Provider plays a strategic role in shaping how Resmed connects with Consumer and Provider audiences across the Americas. This leader helps turn business priorities into clear marketing objectives and then shapes the omnichannel activation strategies needed to bring them to life. The role adds clarity to channel and campaign goals, uses analytics to guide decisions, and fosters a test-and-learn approach that supports continuous improvement over time. This role requires a strong, thoughtful leader who can work effectively across a broad set of teams, stakeholders, and perspectives. You know how to bring people together around a shared vision, navigate complexity with confidence, and influence decisions in a way that builds alignment and momentum. You are able to balance strategic thinking with practical judgment, helping teams stay focused on what matters most and where marketing can have the greatest impact. At the heart of this role is the opportunity to help Resmed create more connected and meaningful experiences for customers across the Americas. By keeping the patient and customer journey at the center, this role helps shape marketing strategies that respond to the moments that matter most and support people with the information, confidence, and guidance they need along the way. Let's talk about responsibilities Lead, in partnership with Americas marketing teams, the development of omnichannel marketing strategies that support Consumer and Provider business goals across the region. Help shape integrated marketing approaches across campaigns, journeys, and experiences, ensuring they are aligned to audience needs, business priorities, and growth opportunities. Bring a strong understanding of the patient and customer journey, helping teams identify the moments that matter most and translate those insights into more relevant and effective engagement strategies. Use data, performance insights, and market understanding to guide decision-making, identify opportunities, and strengthen marketing strategy over time. Turn complex performance trends, customer insights, and business context into clear stories that help stakeholders understand what is happening, why it matters, and where to go next. Bring clarity to complex work by helping teams simplify decisions, align on priorities, and stay focused on the actions that will have the greatest impact. Partner with Channel Leaders and cross-functional stakeholders to guide strategic direction across channels and ensure marketing efforts work together in a connected and meaningful way. Influence across a complex stakeholder environment, building strong relationships, aligning diverse perspectives, and helping teams move forward with clarity and focus. Coach and support marketers and partners in building stronger omnichannel capabilities and a more connected, customer-centered approach to engagement. Ensure marketing strategies uphold brand standards and reflect regulatory and healthcare marketing requirements across the Americas region. Let’s talk about Qualifications and Experience: Bachelor's degree or equivalent experience required. 7+ years of experience in roles that require strategic thinking, influence, collaboration, and execution. Experience developing omnichannel strategies across multiple channels, platforms, and audience journeys. Demonstrated experience in customer engagement, campaign strategy, and cross-functional leadership, ideally within healthcare or medical devices. Experience supporting both healthcare provider and consumer marketing and understanding how to create connected experiences across those audiences. Prior agency-side, consulting, or in-house agency experience is strongly preferred. ​ Interest in emerging healthcare technologies, digital marketing trends, and evolving customer engagement practices. Data literacy, with the ability to interpret performance results, identify meaningful patterns, and translate findings into actionable recommendations. Strong communication and storytelling skills, with the ability to turn complex information into clear, compelling narratives for different audiences. Proven ability to lead across a complex stakeholder landscape and bring together teams with different priorities, perspectives, and working styles. Strong leadership and collaboration skills, with the ability to build trust, shape direction, and support team and capability growth. We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current base range for this position is: $114,000 - $145,000 For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills. Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!

• Showcase Advanced Excel Projects Tied to Marketing ROI: In your resume and portfolio, include a brief case study (1‑2 pages) where you built dynamic dashboards or predictive models that linked channel spend to consumer/provider conversion rates. Highlight formulas, pivot tables, Power Query, or VBA scripts you used, and quantify the impact (e.g., “identified $250K incremental revenue by reallocating 12% of budget to high‑performing email sequences”). Bring this dashboard to the interview on a laptop or share a live Google Sheet to demonstrate fluency in real‑time data storytelling.
• Demonstrate a Test‑and‑Learn Framework with Measurable Outcomes: Prepare a 3‑minute “campaign sprint” walk‑through that outlines the hypothesis, channel mix (email, social, display, SMS), KPI selection, experimental design (A/B, multivariate), and post‑test analysis. Emphasize how you used Excel to calculate statistical significance and present findings to cross‑functional leaders. Interviewers will probe for how you iterated based on results, so have one concrete example ready where you pivoted strategy within 2‑4 weeks and achieved a lift in engagement or acquisition.
• Map Stakeholder Collaboration Using a Visual “Omnichannel Playbook”: Create a one‑page visual map (can be a PowerPoint slide or Lucidchart) that shows the flow of information between consumer insights, creative, media buying, analytics, and compliance teams for a past omnichannel initiative. Annotate where you acted as the “connector”—setting meeting cadences, aligning objectives, and resolving conflicts. Bringing this artifact signals you can navigate ResMed’s complex stakeholder ecosystem and build shared vision.
• Quantify Leadership Impact on Cross‑Team Alignment: In your interview, reference specific metrics that illustrate how you improved alignment (e.g., reduced campaign launch cycle from 6 to 4 weeks, increased stakeholder satisfaction score by 15 points, or instituted a weekly KPI sync that cut reporting errors by 30%). Use concise bullet points on a one‑page “leadership impact sheet” so interviewers can quickly see the business value you deliver beyond technical execution.
• Research and Leverage ResMed’s Compensation Benchmarks in Negotiation: Before salary discussions, consult sites like Glassdoor, Levels.fyi, and the ResMed “Career Site” for reported total‑comp ranges for senior marketing roles (typically $130‑$170k base + 10‑15% target bonus + RSU grant). Prepare a short spreadsheet that aligns your years of experience, proven ROI metrics, and Excel‑driven insights with the midpoint of that range. During the offer call, reference the data and propose a total‑comp package that includes a performance‑linked bonus tied to omnichannel KPI improvements you’ll be accountable for.