Regional VP, Nexity Technology Sales
WFA Digital Insight
Towne’s Regional VP of Nexity Technology Sales sits at the intersection of hardware, software and recurring‑revenue strategy, making it a rare blend of technical and sales leadership. Unlike generic sales titles, this role owns the full sales cycle—from prospecting in Salesforce to closing SaaS contracts and transaction‑based deals—while acting as a trusted advisor to owners and developers. The emphasis on both upfront hardware revenue and long‑term SaaS income forces a balanced, data‑driven approach that few senior roles require. Candidates will report into the broader commercial organization, collaborate with product and implementation teams, and shape a regional go‑to‑market plan. Understanding Adjust analytics and Excel reporting is essential to translate complex tech value into measurable outcomes.
Job Description
At Towne Park, it’s more than a job, you can make an impact. A career with us is rewarding in more ways than one. As a hospitality services company, our commitment is to create smiles by delivering exceptional experiences. When you work with us, you have an opportunity to impact the millions of patients, visitors and guests we proudly serve. Whether providing compassionate service that eases the anxiety of a patient and their family, creating a memorable experience for a guest in a new city, or helping a colleague, every day is a new opportunity to brighten someone else’s day and make an impact. When we see a customer, a client or one of our own team members smile, we know we made an impact. It’s why we do what we do. Towne Park is a place where you can make a difference and create smiles every day. Click here for important notices that may be applicable to you. For more information about our privacy policy, please click here . MUST RESIDE IN THE EAST COAST REGION
Compensation
Towne Park is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location. The annual base pay range for this position is $170,000 - $200,000, plus commission.Benefits
Employees are eligible to enroll in medical, dental, and vision insurance, accident insurance, critical illness insurance, hospital indemnity insurance, and telemedicine benefits. Employees are provided company-paid basic life and AD&D insurance as well as short-term and long-term disability. Employees are also able to enroll in the company’s 401k retirement savings plan. SUMMARY The Regional VP, Nexity Technology Sales is a strategic hunter and technology subject matter expert responsible for driving new revenue through the sale of Nexity hardware and software solutions. This role is focused on aggressively pursuing and closing new business while maximizing long-term recurring revenue through SaaS and transaction-based income streams across a multi-asset, multi-segment client base. As a market-facing sales leader, this individual actively builds and converts a robust pipeline through direct prospecting, relationship development, and in-person engagement. At the same time, they serve as a trusted advisor and technology expert—educating clients and internal stakeholders on Nexity’s capabilities, value proposition, and application across diverse environments. This leader owns the full sales lifecycle from opportunity creation through close, partnering cross-functionally to design solutions, structure deals, and ensure seamless deployment. Success in this role requires an entrepreneurial, results-driven mindset, strong financial and technical acumen, and the ability to translate complex technology into clear, revenue-generating outcomes for clients. ESSENTIAL FUNCTIONS Reasonable accommodations may be made to enable individuals with disabilities to perform all functions. Descriptive Statement(s) New Business Growth (Hardware + Recurring Revenue) Drive new revenue by selling Nexity hardware and software solutions across multiple verticals. Prioritize opportunities that generate both upfront hardware sales and long-term recurring revenue through transaction fees and SaaS subscriptions. Sales Strategy & Revenue Optimization Develop and execute a regional sales strategy focused on maximizing total contract value—balancing hardware deployment with sustainable, high-margin recurring revenue streams. Identify opportunities to optimize pricing, payment flows, and transaction capture across all verticals. Client Engagement & Advisory Act as a trusted advisor to owners, operators, and developers by positioning Nexity as a platform that enhances the arrival-to-departure experience while driving revenue growth, operational efficiency, and long-term profitability. Pip eline & Performance Management Build and manage a strong pipeline within Salesforce, with clear visibility into hardware sales, SaaS revenue, and transaction-based income. Accurately forecast and track performance against revenue and margin targets. Financial & Solution Development Partner with internal teams to develop compelling, data-driven proposals, including hardware configurations, SaaS pricing, and transaction fee structures. Leverage Proposify within the CRM to build, manage, and deliver proposals. Develop high-quality executive summaries and client presentations using Microsoft Word, PowerPoint, and Excel, clearly articulating ROI and total value. Market Presence & Brand Representation Represent Towne Park and Nexity at industry events, client meetings, and conferences to generate demand and expand market presence. Cross-Functional Leadership Collaborate with Sales, Finance, and the Center of Excellence (COE) to ensure seamless execution—from solution design and pricing to deployment and ongoing revenue optimization. QUALIFICATIONS Education: • Bachelor's degree in related field OR equivalent experience in commercial sales preferred Work Experience: 5+ years of progressive experience in B2B sales or business development, with a proven record of closing large, complex deals. Experience selling in commercial real estate, mixed-use, hospitality, healthcare, or transportation sectors. Demonstrated success in a hunter-style, quota-carrying role with measurable revenue growth results. Strong understanding of financial modeling, deal structures, and contract negotiation. Experience using Salesforce CRM or similar systems to manage pipelines and reporting. Knowledge &Skills
- Sales Expertise (Hardware + Recurring Revenue Focus): Proven ability to prospect, develop, and close complex deals that combine hardware sales with long-term SaaS and transaction-based revenue streams. Skilled in articulating a clear value proposition that balances upfront investment with ongoing revenue generation.
- Relationship Building & Executive Communication: Exceptional communicator with strong negotiation and presentation skills.
- Financial & Analytical Acumen: Strong understanding of financial modeling, ROI analysis, and pricing strategy. Ability to structure proposals that optimize total contract value, including hardware, SaaS, and transaction fee components.
- Strategic & Results-Oriented: Highly organized and disciplined in managing multiple opportunities simultaneously.
- Technical & Proposal Proficiency: Experienced with CRM platforms, including Salesforce, with strong pipeline management and forecasting discipline. Proficient in Proposify for proposal development and management.
- Entrepreneurial Drive & Accountability: Self-starter with high energy and a performance-driven mindset. Thrives in fast-paced, growth-oriented environments with a strong sense of ownership over results.
- Collaborative & Cross-Functional Leadership: Works effectively across sales, finance, operations, and the Center of Excellence (COE) to align on solution design, pricing, deployment, and long-term client success.
How to Stand Out
- Highlight specific successes with hardware‑plus‑SaaS deals in your resume; quantify revenue impact where possible.
- Prepare a short case study showing how you used Salesforce and Excel to forecast and close a complex transaction.
- Familiarize yourself with Adjust analytics dashboards before the interview; be ready to discuss interpreting campaign data.
- Emphasize experience mentoring sales teams and shaping regional go‑to‑market strategies.
- When discussing compensation, reference the disclosed base range and be prepared to negotiate commission structure based on expected quota.
- Ask about the hand‑off process to implementation teams to demonstrate your focus on seamless client experience.
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