Sales Lead

About the Role

We're building out a dedicated sales function at Playbook and need a Sales Lead to own it. This person runs our creator acquisition pipeline end-to-end — from sourcing leads to closing deals — and also manages and develops the team doing it. Every new Creator Manager (CM) coming into Playbook will report through this function until we scale further.

If you love data, accountability, and driving a team to hit meaningful numbers, read on.

What You'll Own

Daily Reporting

• Track sourcing engine output: new leads added to the database daily

• Report on leads contacted, replied, on-call, and closed

• Maintain clean, organized database with proper tagging and labeling

Day-to-Day Operations

• Morning stand-up and team check-ins

• Call reviews — listen, coach, improve

• Ongoing reporting on pipeline health and conversion rates

Systems & Tools

• Own the CRM — keep it clean and up to date

• Manage the databasing and lead tracking tool

• Oversee analytics, outreach scripts, pitch decks, and closing materials

• Handle contracts and closing process

Training & Enablement

• Build and maintain sourcing SOPs — how we find, qualify, and approach creators

• Own the Creator Manager onboarding and ramp-up process

• Own the implementation of the Creator Manager onboarding process of new creators

Team Leadership

• Hire, manage, and replace as needed — you own performance on this team

• Monitor team capacity and flag when we need more resources

• Own the goal: drive X closes per period and hold the team accountable to it

Who You Are

• A proven sales operator — you've run a pipeline, hit quotas, and managed a team

• Data-driven and process-obsessed — you live in the CRM and know your numbers cold

• A strong coach — you can listen to a call, diagnose what went wrong, and fix it

• Comfortable owning outcomes, not just activities

• Experience in creator economy, influencer, talent, or marketplace sales is a strong plus

• Build a one‑page “creator acquisition dashboard” in Google Data Studio or Tableau that shows lead volume, contact‑rate, reply‑rate, and close‑rate for a past sales team you led; bring this to the interview and walk the interviewers through how you used the data to drive weekly stand‑ups and coaching sessions.
• Showcase hands‑on experience with the exact stack Playbook likely uses: Salesforce or HubSpot for CRM, Outreach/Reply.io for outbound sequencing, and a shared Notion or Airtable workspace for tagging/labeling leads. Include screenshots or a short video (2‑3 min) of a clean, well‑organized pipeline you’ve maintained, highlighting custom fields for creator‑specific attributes.
• Prepare a concise case study (≤2 pages) of a creator acquisition campaign you owned end‑to‑end: how you sourced 200+ creators, the multi‑channel outreach strategy, the qualification rubric, and the resulting closed‑deal revenue. Quantify results (e.g., “increased qualified creator pipeline by 45 % in 8 weeks; closed $250K ARR”).
• Anticipate the “stand‑up & coaching” portion of the role by rehearsing a 5‑minute mock morning stand‑up agenda that includes: quick metric recap, top‑of‑funnel bottleneck identification, and a focused coaching point from a recent call review. Mention tools like Zoom, Loom, and Gong for call recordings and feedback loops.
• Research Playbook’s typical Sales Lead compensation (base $120‑$150 k + 15‑20 % OTE) and be ready to negotiate a performance‑based accelerator tied to creator‑acquisition milestones (e.g., extra 5 % bonus for every $500 k in new creator ARR). Bring a brief “value‑impact” sheet that links your past results to the projected earnings boost you’d deliver.