Search Engine Optimization Manager
WFA Digital Insight
SurveyMonkey’s SEO Manager role sits at the intersection of traditional organic search and the emerging AI‑driven discovery landscape. The team expects you to blend classic SEO fundamentals—keyword research, technical health, schema—with a forward‑looking AEO strategy that anticipates how large language models interpret content. You’ll partner directly with growth marketing, product, and engineering, giving you a seat at the table when decisions about site architecture, localization, and paid‑search trade‑offs are made. The emphasis on AI‑first tooling and Model Context Protocols makes this position one of the few where you can shape how a major SaaS brand talks to both human users and machine readers. Candidates should be comfortable with Ahrefs, Excel, and the broader “new search” stack before they apply.
Job Description
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com http://surveymonkey.com. What we’re looking for As a leader in organic search and discovery, you will drive the global organic growth strategy across all web. Your mission is to establish SurveyMonkey as a definitive authority for our customers' most pressing challenges. You will balance traditional SEO foundations with emerging AEO priorities, ensuring we lead in a search landscape reshaped by AI. What you’ll be working on - Build a Holistic Search Strategy: Work alongside Manager of Growth Marketing to integrate organic visibility with paid SEM performance in order to optimize capital allocation. Focus on reducing paid spend on high-authority brand terms to reinvest in competitive non-brand gaps, as well as faster PPC-to-SEO testing.
- Drive the SEO/AEO Strategic Roadmap: Operationalize the measurement of AI discovery, executing strategies to gain a competitive advantage in both traditional "blue link" results and LLMs.
- Foundational SEO Excellence: Oversee global content architecture, including localization, internal linking strategies, metadata optimization, and schema markup. Partner with technical and engineering teams to ensure all web properties are structured for maximum crawlability and visibility.
- AI-First Tooling: Proven experience driving an "AI-first" approach to SEO/AEO operations, including the development or implementation of Model Context Protocols (MCPs) to bridge data silos between enterprise repositories and LLMs for faster decision making and execution.
- End-to-End Content Operations: Support the strategic planning of the web content calendar in collaboration with the Senior Manager of Product Marketing and Web Content.
- Strategic Business Impact: Serve as the organic search subject matter expert for the SurveyMonkey brand, translating SEO performance into bottom-line business value by aligning strategies with high-intent customer segments and revenue targets.
- Cross-Functional Liaison: Act as the primary strategic point of contact for SurveyMonkey SEO/AEO content health, working across Product, Data Engineering, and Marketing to diagnose competitive gaps and act with speed through peak periods.
- Analytics & Visualization: Proficiency in translating complex data into actionable narratives by building custom dashboards and pulling deep insights from tools such as Tableau and Amplitude.
- Expertise in the "New Search" Stack: Deep understanding of AEO vs.
- Multi-Media Content Mastery: Proven track record of managing and optimizing content across various formats for search rankings and user engagement.
- CMS & Technical Proficiency: Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Ahrefs, or similar).
- Strategic Influence: Ability to translate complex "Agentic" or AI behavioral shifts into clear business strategies and influence senior leadership.
- High Ownership: A self-starter who can move from reactive answering to proactive education, and drive a competitive advantage in a rapidly shifting landscape.
How to Stand Out
- Highlight concrete examples of AI‑first SEO projects you’ve led, especially any work that involved large language models.
- Include a short case study in your portfolio that shows before‑and‑after metrics for organic traffic and conversion.
- Prepare to discuss how you would balance SEO investments against paid‑search spend; interviewers will probe your strategic thinking.
- Brush up on Ahrefs and Excel shortcuts; a quick technical exercise may be part of the interview.
- When negotiating, emphasize the value of remote‑work flexibility and any equity components, as salary ranges are not disclosed.
- Watch for vague promises about “flexible hours” without clear remote‑work policies; ask about core collaboration windows.
- Demonstrate collaboration skills by sharing how you’ve worked with product, engineering, and data teams to resolve technical SEO issues.
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