(Senior) Product Line Manager ESN

Start: Immediately | Level: Senior | Location: Germany, remote | Working hours: Fulltime (40h/week)

Own and shape a key part of one of the most exciting brands in performance nutrition.

We’re looking for a product marketing expert to take end-to-end ownership of a dedicated category within the ESN portfolio—starting asap, remote-first with monthly on-site days at our Hamburg HQ.

Your mission

• Own it. Shape it. Grow it. At a state-of-the-art brand, you take full ownership of a category—with the freedom to shape it and the responsibility to grow it with real impact
• You manage your ESN category portfolio with a focus on innovations and optimizing market presence—including product launches, relaunches, and retirements
• You develop go-to-market strategies and lead promotional campaign planning across relevant channels, ensuring seamless execution and performance monitoring
• You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with brand positioning
• You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities
• You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments
• You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions

Your experience & skills

• You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage
• You bring 3+ years of experience in product marketing management within the FMCG industry
• You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond
• You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques
• You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution
• You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning
• You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels
• You thrive in a fast-paced, agile environment and take ownership to deliver strong results
• You’re genuinely into the ESN brand and get what motivates our performance-driven community
• You speak English & German fluently

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, Amsterdam, London, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• 50% on our product portfolio at ESN & More Nutrition
• Subsidy for the E-gym Wellpass
• Up to 60 Workation days per year
• Corporate benefits
• 28 days vacation/year
• and much more

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

• Highlight advanced Excel expertise in your résumé and cover letter (e.g., pivot tables, Power Query, VBA macros) by linking to a short, downloadable spreadsheet that showcases a real‑world product‑line profit‑and‑loss model you built for a nutrition or FMCG brand. Interviewers will ask you to walk through the file, so rehearse explaining assumptions, data sources, and how you used the model to drive SKU rationalization.
• Create a one‑page “Category Playbook” for the ESN (Essential Sports Nutrition) segment that outlines market trends, competitor positioning, pricing strategy, and a 12‑month launch roadmap. Attach it as a portfolio piece and be ready to discuss how you would adapt the plan for The Quality Group’s brand voice and remote‑first workflow.
• Demonstrate remote‑team leadership by citing specific tools (e.g., Miro for brainstorming, Slack/Teams for daily stand‑ups, Asana for sprint tracking) and metrics you used to keep cross‑functional teams aligned while launching a product line on schedule. Prepare a brief case study showing how you maintained visibility and accountability across time zones.
• Emphasize your experience with performance‑nutrition brands or related categories (e.g., supplements, sports drinks). If you lack direct ESN exposure, map transferable achievements—such as increasing market share for a health‑food line by X%—to the key responsibilities listed in the posting, and quantify results in the interview.
• Prepare to discuss the “monthly on‑site days” in Hamburg by outlining a plan for the first three months: which stakeholder meetings you’ll lead, how you’ll use those face‑to‑face sessions for rapid prototype testing or supplier negotiations, and how you’ll capture outcomes in a shared digital dashboard for the remote team.
• When negotiating salary, reference German senior‑level benchmarks for product line managers in the nutrition sector (e.g., €80‑95k base plus performance bonus). Bring a concise spreadsheet that compares the market data, your years of experience, and the added value of your Excel‑driven analytics to justify a compensation package at the higher end of the range.