Site Engineer
WFA Digital Insight
Vercel's Site Engineer role stands out due to its focus on driving user acquisition and conversion through highly performant web experiences. This position requires a unique blend of technical expertise, particularly with Next.js, and a deep understanding of user experience principles. As a key member of the team, you'll have the opportunity to collaborate with cross-functional teams and contribute to the development of dynamic pages, A/B testing, and conversion funnel optimization. Given Vercel's commitment to innovation and its role in shaping the web's future, this role is an exciting chance for a skilled engineer to make a significant impact.
Job Description
About Vercel:
Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.
For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.
Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.
We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.
About the Role:
As a growth-focused Fullstack Engineer on our team, you will play a central role in driving user acquisition, conversion, and retention through highly performant and visually stunning web experiences. You will collaborate with cross-functional teams—from marketing to sales to product design—to build dynamic pages, run A/B tests, and optimize conversion funnels.
In this role, you’ll design and develop scalable features that enhance the user journey, integrate feedback loops, monitor key metrics, and ensure the reliability of our acquisition funnel. By staying updated on industry trends and focusing on delightful UX, you’ll continuously refine our web properties—ultimately delivering an exceptional experience from first touch through ongoing engagement.
If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.
What You Will Do:
- Lead complex frontend projects that establish Vercel as a gold standard for brand and product marketing.
- Collaborate with growth and marketing teams to A/B test landing pages for lead generation across multiple channels.
- Design and implement scalable applications, web services, and APIs with a focus on user experience and performance.
- Contribute to our design system and uphold industry-leading UX standards (e.g., interactions, micro-animations, layout consistency).
- Continuously improve engineering processes, tools, and systems to scale the codebase and team productivity.
- Troubleshoot and fix bugs, delivering quick, high-quality resolutions.
- Write technical documents and maintain internal tools to empower other teams.
- Review and provide feedback on contributions from other engineers.
- Identify bottlenecks and optimize for conversion, speed, and reliability across the funnel.
- Critically think about foundational areas of the Vercel application to ensure ease of maintenance and future extensibility.
About You:
- 5+ years of professional frontend engineering experience (React, JavaScript, Tailwind CSS, or similar).
- Strong proficiency in Next.js and familiarity with modern frontend frameworks.
- Full stack experience (comfortable designing or consuming APIs and working with various services).
- Deep understanding of SEO principles and best practices—especially around performance, accessibility, and search optimization.
- Proven knowledge of A/B testing concepts and conversion rate optimization.
- Stellar cross-functional communication skills—you can work effectively with marketing, design, and product to reach shared goals.
- Eye for good user experiences and a knack for “getting the visuals right.”
- Desire to work in a fast-paced environment, continuously grow, and master your craft.
Bonus If You:
- Have familiarity with the Vercel platform.
- Comfortable using Tailwind CSS.
- Background in web design or interest in design systems.
- Interest in developer tooling domain.
Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $196,000 - $294,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
How to Stand Out
- Ensure your portfolio includes examples of complex frontend projects you've led, showcasing your Next.js expertise and ability to deliver high-quality, performant web experiences.
- Develop a deep understanding of A/B testing and conversion rate optimization principles to stand out in your application.
- Familiarize yourself with Vercel's products and technology stack to demonstrate your enthusiasm and readiness to contribute to the company's mission.
- Practice explaining technical concepts in a simple, clear manner to showcase your cross-functional communication skills.
- Prepare to discuss your approach to troubleshooting and optimizing web applications, focusing on conversion, speed, and reliability.
- Consider creating a personal project that utilizes Next.js and showcases your problem-solving skills and creativity.
- Be ready to provide feedback on code samples and discuss your experience with design systems and UX standards.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.