Social Media Lead for Talent

ABOUT THE ROLE Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent. WHAT YOU'LL DO Strategy & Research - Develop bespoke social strategies for top-tier Playbook talent - Research viral trends, algorithm changes, and new platform features across Instagram and TikTok - Track and analyze performance of our top talent weekly - Run weekly viral content analysis and distribute insights to the team - Publish a recurring newsletter on social trends relevant to our creator verticals - May do community calls / webinars - Feedback and support for paid ad creative - Support with curriculum and creator training Creator Playbooks - Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork - Build challenge marketing kits in the same format - Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.

• Develop mastery of what to post for lead generation vs. conversion — and teach it - Cover ad creative strategy, since most paid is amplified organic Editing & Production Guidance - Stay current on the best editing tools and techniques - Coach creators and CMs on how to edit better — speed, hooks, retention Growth Tracking - Own social growth tracking for our top 50 creators - Surface the biggest opportunities and the biggest gaps each week WHO YOU ARE - You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream - You've developed content strategy for creators, brands, or talent at scale - You can distill complex strategy into simple, actionable templates that a creator can execute without a second question - You understand the organic-to-paid funnel and can think across both - Bonus: you're AI-savvy and excited about building tools that scale this work - Comfortable working across fitness, wellness, and lifestyle verticals HOW THIS ROLE WORKS Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution.

• Assemble a portfolio of 3‑5 creator accounts you’ve grown organically on Instagram and TikTok, each with a one‑page case study showing baseline metrics, the strategy you implemented, and concrete results (e.g., “+48% follower growth in 30 days; +12% average engagement; $3K incremental revenue from brand deals”).
• Prepare a one‑page “algorithm‑update cheat sheet” summarizing the three most recent Instagram and TikTok algorithm changes (date, impact, and a concrete tactic you’d apply), and be ready to walk interviewers through how you’d adjust Playbook talent’s content calendars in real time.
• Build a sample weekly performance dashboard in Notion or Google Data Studio that tracks follower growth, engagement rate, reach, and revenue‑per‑post for each talent; include visual trend flags and a brief “insight note” that you could share in the weekly viral content analysis call.
• Draft a miniature creator‑specific playbook for a hypothetical Playbook talent (e.g., a fitness influencer). Outline content pillars, posting cadence, trend‑research workflow, hashtag matrix, and a 30‑day viral content rollout plan—showing you can deliver the repeatable playbooks the role requires.
• Research current market compensation for remote Social Media Leads in the creator‑economy space (e.g., Glassdoor, Levels.fyi, industry surveys) and prepare a salary range with justification (base + performance bonus tied to talent growth metrics); bring this data to negotiation to demonstrate informed expectations.