Social Media Marketing Lead

Mission To advance the adoption of the Walrus Protocol – a Verifiable Data Platform for AI Builders Vision To create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents. We are in search of a strategic, creative, and detail-oriented Social Media Marketing Manager to own our social channels and lead social-first initiatives across the Walrus Foundation's Global Marketing team.

Responsibilities

• Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches.
• Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events.
• Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.
• Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches.

• Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy.
• Own daily social management and content creation across all Walrus channels.
• Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.
• Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active.
• Write and edit compelling social copy tailored to various channels and audiences.
• Own the organization, scheduling, and execution of Walrus-hosted X Spaces.

• Support leadership's social media accounts, including writing, engagement, and content strategy. KOLs & Creators: - Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility.
• Coordinate creator content for campaigns, launches, and events.

• Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs. Project Management, Collaboration & Communication: - Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.
• Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.
• Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis.
• Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.
• Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.

Qualifications

• 6 – 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels.
• Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination.
• Experience running social listening and translating insights into content and campaign decisions.
• Experience managing drip/lifecycle marketing campaigns tied to launches.
• Experience supporting executive or leadership communications on social.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems.
• Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.

• Showcase a portfolio of social campaigns that includes metrics, creative assets, and your role in the project.
• Highlight any experience with AI, data platforms, or technical audiences to demonstrate relevance.
• Prepare a brief case study on how you turned social listening insights into a successful content piece.
• Familiarize yourself with Walrus Foundation’s existing channels; reference specific posts or initiatives in your cover letter.
• Emphasize your Excel proficiency by mentioning dashboards or reporting templates you’ve built.
• During interviews, be ready to discuss how you balance rapid execution with brand quality.
• Ask about the team’s current content cadence and tools to show proactive interest in their workflow.