Social Media Marketing Manager (Contract)
WFA Digital Insight
Sui Foundation’s contract Social Media Marketing Manager sits at the crossroads of blockchain advocacy and modern content production. The role isn’t just about posting updates; it demands a strategic hand that can translate the technical nuances of a Layer‑1 network into bite‑size, platform‑native stories that resonate on X/Twitter. What makes this opening unique is the explicit focus on AI‑enhanced workflows, giving the manager both a creative sandbox and a productivity accelerator. The candidate will also act as the social liaison for product, design, and partnership teams, meaning cross‑functional collaboration is baked into daily tasks. Candidates should be comfortable navigating both the fast‑moving world of Web3 narratives and the disciplined metrics‑driven mindset of a senior marketer.
Job Description
The Sui Foundation exists to support the development, growth and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences from gaming to finance. The Sui Foundation is committed to three decentralization principles; Embrace transparency and level the playing field, Communicate openly to build a culture of trust, and Engage directly with the community. Mission: Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain. Vision: To create a better world that unlocks opportunities through universal access and individual ownership.
About the Role
Sui Foundation is seeking a Senior Social Media Marketing Manager to own social strategy, content, and channel growth across our platforms. This is a high-visibility, high-impact role: our social channels are among the most important marketing surfaces for the organization, and this person will directly shape how Sui shows up in the world. An ideal candidate is a strategic thinker and skilled executor who can translate complex narratives into compelling, platform-native content, leverage AI tools to move faster, and use data to guide decisions. This person will collaborate closely with leadership and cross-functional partners across partnerships, product, design, and communications. This is a contract opportunity with an expected full-time workload (approximately 40 hours/week). Compensation is $60–75 USD/hour, depending on experience.Location
This is a remote position open to candidates located in North American time zones, the UK, Europe, and select Middle East countries. Candidates should have at least 4 hours of overlap with Pacific Time (PT).Key Responsibilities
Social Media Strategy & Channel Ownership - Own social strategy across Sui Foundation's platforms, with a primary focus on X/Twitter.- Manage and grow 5+ brand accounts on X/Twitter, ensuring consistent voice and strategic alignment.
- Set KPIs and benchmarks; own growth, engagement, and conversion outcomes.
- Identify emerging channel opportunities and make data-backed recommendations on platform investment.
- Produce and direct high-quality content across formats, with a strong emphasis on video: short-form, livestreams, and serialized content.
- Develop an editorial point of view balancing always-on content with high-impact campaign moments.
- Brief and collaborate with design, motion, and creative partners to bring concepts to life.
- Identify and implement AI-driven processes that boost output and efficiency without sacrificing brand integrity.
- Stay current on the AI tooling landscape and bring forward-thinking recommendations to the team. Performance & Reporting - Own performance tracking and key results across all organic social channels.
- Translate data into clear insights and report to leadership on a regular cadence.
- Use learnings to iterate on content strategy, creative approach, and posting cadence.
- Coordinate with internal and external stakeholders on cohesive narratives and consistent execution.
- Communicate strategy, results, and recommendations clearly to senior leadership.
- Engage independently and respond thoughtfully to strengthen community relationships and brand credibility.
Qualifications
- 8+ years of social media and content marketing experience, with direct ownership of strategy and execution.
- Deep fluency in social-native culture and audiences (bonus: Crypto Twitter/X, builder communities, developer ecosystems).
- Experience with Web3, crypto or emerging technology sectors.
- Demonstrated track record of growing social channels and driving measurable impact.
- Strong editorial instincts translating complex technical and narrative topics into platform-native content.
- Hands-on experience with video content streaming, production, and direction for social platforms.
- Proven ability to leverage AI tools for content creation and workflow optimization.
- Strong analytical skills, comfortable using data to guide strategy and report to leadership.
- Experience managing multiple accounts, balancing high-volume always-on content with campaign priorities.
- Excellent project management and stakeholder management skills; able to drive work forward independently across multiple workstreams.
- Experience briefing and working with designers and creative partners.
- Familiarity with social publishing, scheduling, and listening tools.
How to Stand Out
- Showcase a portfolio that includes X/Twitter threads, short‑form video, and livestream examples; metrics are a bonus.
- Highlight any experience with AI content tools (e.g., copy generators, video editors) and describe how they improved your workflow.
- Prepare to discuss how you translate technical blockchain concepts into simple, engaging copy during the interview.
- Emphasize your Excel proficiency by mentioning dashboards or reporting templates you’ve built.
- When negotiating, reference the $60–75 USD hourly range and ask about potential performance bonuses or equity.
- Watch for any requirement of a minimum four‑hour PT overlap; confirm your schedule aligns before accepting.
- Bring concrete examples of cross‑functional collaboration—how you partnered with product or design teams to launch a campaign.
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